Brand Tone

Helpful and Informative, Modern and Innovative, Friendly and Approachable, Quality-Conscious and Design-Oriented

Brand Values

• •Ergonomics and Comfort
• •Convenience and Utility
• •Aesthetic Design
• •Innovation
• •Customer Satisfaction
• •Quality

Best Practices

• •Focus on "Comfort and Convenience through Smart Design": Every piece of copy should reiterate, subtly or directly, how Ergomi Design products make life easier and more comfortable with an emphasis on their clever, aesthetic design.
• •Use Clear, Concise, and Slightly Playful Language: Avoid overly technical jargon. Keep sentences relatively short and engaging. A touch of warmth or lightheartedness (e.g., "WorkFromHomeBliss," "pain in the neck") can enhance approachability.
• •Highlight the "Origami-Inspired" Aesthetic: When relevant, weave in the unique design inspiration. Words like "sleek," "elegant," "artistry," and "beautifully crafted" reinforce this.
• •Emphasize Problem/Solution: Frame products as solutions to common modern-day discomforts or inconveniences (e.g., neck strain from laptops, cluttered desks).
• •Maintain Visual and Verbal Cohesion: Ensure that the visual style of marketing materials (clean, modern, perhaps with subtle geometric patterns reflecting Origami) complements the helpful, innovative, and design-forward tone of the copy. Social media posts should reflect this consistently.

Social Perception

Positive for Design and Functionality, Mixed on Specific Comfort Aspects, Seen as a Provider of Niche Accessories, Limited Broader Brand Awareness

Copy Examples

• •Headline: Elevate Your Everyday. Discover Ergomi Design. Body: Tired of hunching? Our sleek, Origami-inspired stands bring comfort and style to your workspace. Work smarter, feel better. #ErgomiDesign #WorkFromHomeBliss
• •Headline: Modern Problems, Elegant Solutions. Body: Your tech shouldn't be a pain in the neck. Ergomi Design accessories blend seamless functionality with a touch of artistry to make your digital life effortlessly comfortable. Explore the collection.
• •Headline: Unfold a Better Way to Work & Play. Body: Inspired by the simple elegance of Origami, our ergonomic stands are designed for your well-being. Lightweight, portable, and beautifully crafted – because good design makes life easier.
• •Headline: Comfort, Meet Convenience. That's Ergomi. Body: From your laptop to your tablet, experience the perfect viewing angle and enhanced comfort. Ergomi Design: Solving life's little discomforts, one stylish stand at a time.
• •Headline: Reimagine Your Workspace. Reimagine Your Comfort. Body: Don't just adapt to your tech, make it adapt to you. Our ergonomic accessories are thoughtfully designed to improve your posture, boost productivity, and add a modern aesthetic to your space.