Brand Tone

Authentic & Trustworthy, Informative & Health-Conscious, Direct & Quality-Focused, Caring & Community-Oriented

Brand Values

• •Purity
• •Authenticity & Heritage
• •Quality
• •Sustainability
• •Health & Wellness
• •Tradition Meets Innovation

Best Practices

• •Prioritize 'Purity' and 'Authenticity': Consistently use keywords like 'pure,' 'natural,' 'authentic,' 'toxin-free,' 'Sri Lankan heritage,' and 'traditional' in your messaging.
• •Always tie it back to its Sri Lankan roots.
• •Showcase Quality Through Specifics: Instead of just saying 'high quality,' mention 'free from artificial colors or flavors,' 'sustainably sourced,' or 'carefully processed to maintain natural goodness.'
• •Use storytelling to highlight the heritage and tradition behind the spices.
• •Incorporate visuals that reflect the natural beauty of Sri Lanka and the care taken in producing the spices.

Social Perception

High-Quality Products, Reliable Service, Authentic Sri Lankan Source

Copy Examples

• •Purity in every pinch. #Eospice #PureSpices #SriLankanHeritage #HealthyLiving
• •Perfect for your culinary creations and wellness routines.
• •Explore our range of 100% natural, toxin-free spices and taste the difference that purity makes.
• •We partner with local farmers, championing sustainability from farm to your fork.
• •Celebrating Heritage. Discover the purest, toxin-free spices from Sri Lanka.