Brand Tone

Authentic & Passionate, Friendly & Approachable, Craft-Oriented & Quality-Conscious, Eco-Conscious & Responsible, Stylish & Modern Rustic

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Customer Satisfaction
• •Authenticity & Uniqueness
• •Ethical Business Practices

Best Practices

• •Emphasize "Reclaimed" and "Handmade": Consistently use terms that highlight the sustainable origin and artisanal nature of the products, like "reclaimed wood," "sustainably sourced," "handcrafted," "bespoke," "made in our London workshop."
• •Tell the Story of the Wood: Weave in the narrative that each piece has a history and unique character due to its reclaimed nature. This reinforces authenticity and value.
• •Maintain a Friendly and Passionate Voice: Write as if you're talking to an interested friend who shares your values for quality and sustainability. Let genuine enthusiasm for the products and the mission shine through.
• •Highlight Eco-Benefits Clearly and Simply: Don't just say "sustainable"; explain how (e.g., "saving valuable resources from waste," "reducing deforestation," "every purchase plants a tree").
• •Showcase Customer Love and Build Community: Regularly feature customer testimonials and photos (with permission). Use language that fosters a sense of shared values and community around sustainable living and unique design.

Social Perception

Highly Positive, Eco-Friendly Champion, Excellent Customer Service, Value for Money, Stylish and Unique

Copy Examples

• •Headline (Website/Social Media): "Give Your Home a Story. Discover Beautiful Furniture Crafted from History."
• •Product Description Snippet (for a reclaimed wood desk): "More than just a desk, it’s a piece of London’s past, lovingly reshaped for your inspiring future. Handcrafted in our East London workshop from resilient reclaimed timber, each desk boasts unique grains and textures – a true one-of-a-kind. Work beautifully, live sustainably."
• •Social Media Post (Instagram caption with a customer photo): "Look at this stunning setup! 😍 We’re so thrilled to see our [Product Name] finding its perfect place in @[CustomerHandle]'s beautiful home. Thank you for choosing sustainable style and sharing the love! Want to be featured? Tag us in your Riz & Mica Make moments! #ReclaimedWithLove #SustainableLiving #CustomerFeature"
• •Email Newsletter Snippet (promoting a new collection): "Hello [Customer Name], This month, we're excited to unveil our latest collection, born from a fresh batch of characterful reclaimed wood. Each piece is designed to bring warmth, style, and a touch of eco-conscious craftsmanship to your space. Plus, for every piece over £12, a new tree finds its roots! Explore the new arrivals and let us know what you think!"
• •About Us Section Excerpt: "We’re Riz and Mica, and we believe furniture should be as kind to the planet as it is beautiful in your home. From our bustling East London workshop, we pour our passion into every reclaimed wood piece, celebrating its unique journey and giving it a new chapter with you. It’s more than furniture; it’s a commitment to sustainable style and lasting quality."