Brand Tone

Trendy and Fashion-Forward, Creative and Inspiring, Enthusiastic and Vibrant, Helpful and Educational, Direct and Sales-Oriented

Brand Values

• •Quality
• •Creativity and Self-Expression
• •Trend Awareness
• •Accessibility
• •Engagement

Best Practices

• •Stay Visually Inspired: Let the vibrant and artistic nature of nail art influence the language. Use descriptive and evocative words that appeal to the senses (e.g., "dazzling," "velvety," "radiant," "glossy").
• •Embrace Enthusiasm: Use exclamation points appropriately, positive adjectives, and a generally upbeat tone, especially on social media. Reflect the passion for nail art.
• •Be Trend-Aware in Language: Incorporate relevant and current nail terminology or slang where appropriate for the platform (e.g., "nailfie," "holo," "glass skin nails" if applicable to a product). Keep an eye on trending hashtags and topics in the nail community.
• •Prioritize Clarity and Action: While being creative, ensure product descriptions and calls-to-action are clear, concise, and guide the user on what to do next (e.g., "Shop Now," "Learn More," "Tap to explore").
• •Maintain a Consistent Voice Across Platforms, with Nuance: While the core tone (trendy, creative, enthusiastic) should be consistent, adapt the specific execution to the platform. For instance, TikTok might allow for more informal and fast-paced language, while an email newsletter might be slightly more polished but still vibrant.

Social Perception

Positive for Product Quality and Variety, Seen as a Resource for Nail Art Inspiration, Associated with "Small Business", Engaging and Responsive

Copy Examples

• •✨ Sparkle brighter than ever! ✨ Our NEW 'Galaxy Dust' glitter gel is here to launch your nail art into another dimension. 🚀 Swipe to see it in action & tap to shop the magic! #RiyasNails #GlitterNails #NailArtInspo #NewCollection #ShineOn
• •🤯 Chrome hack you NEED to try! Watch how we get this flawless mirror finish using our 'Liquid Chrome' pen. Full tutorial linked in bio! 😉 Shop the look on riyasnails.com! #NailTutorial #ChromeNails #DIYnails #RiyaNailsProducts #NailHacks
• •Tired of the same old nail routine? 🤔 Unleash your inner artist with Riya's Nails! 💅🎨 From vibrant gel polishes to dazzling chromes and unique decals, we've got everything you need to create show-stopping manicures. Enjoy 15% off your first order with code RIYA15! Shop now: riyasnails.com #NailSupplies #ProfessionalNails #HomeNailArt #RiyasNails
• •Hello, [Season]! 🍂🌸☀️❄️ Dive into our latest collection inspired by the colors of the season. Rich pigments, cozy glitters, and fresh designs await. Find your new favorite at RiyasNails.com! #SeasonalNails #RiyasNails #NewCollection #MustHaveNails
• •Your fellow nail lovers can't get enough of our #112 Blackest Black Gel Polish! 🖤 Perfect opacity, smooth application, and the ultimate foundation for any nail art. See why it's a Riya's Nails staple and add it to your kit today! [Link to Product] #RiyasNails #BestSeller #GelPolish #NailTechFave