Brand Tone

Joyful, Wholesome, and Heartfelt. Communication is warm, friendly, and celebratory, focusing on emotional benefits, happiness, connection, and cherished family moments.

Brand Values

• •Family Connection
• •Creating Memories
• •Joy and Celebration
• •Comfort and Style
• •Community

Best Practices

• •Lead with Emotion, Support with Features: Always start with the feeling you want to evoke—joy, connection, nostalgia. Then, mention the product features like "soft cotton" or "breathable fabric" as reasons to believe in the quality and comfort that enables those moments.
• •Use "Together" Language: Incorporate words like "together," "family," "memories," "moments," "us," and "we" frequently in your copy to constantly reinforce the core brand value of family connection.
• •Create a "Voice" Persona: Write as if you are a close friend of the family who is warm, encouraging, and genuinely happy for their moments of togetherness. This keeps the tone personal and heartfelt rather than corporate.
• •Ask Engaging Questions: In social media captions and emails, ask questions that prompt customers to share their own family stories (e.g., "What’s your family’s favorite holiday tradition?" or "Tag someone you love to match with!"). This builds community and reinforces the brand's values.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the visuals. If the photo is playful and energetic, the copy should be upbeat. If the photo is a soft, cuddly moment, the copy should be more tender and heartfelt. This consistency creates a powerful and cohesive brand story.

Social Perception

A charming and trustworthy small business, perceived as a source for cute, high-quality matching outfits that bring families together. Its positive, curated image is reinforced by active user content sharing.

Copy Examples

• •Headline: Sunshine & Smiles! ☀️ Our new Summer Collection is here! Body: Get ready to make a splash in matching styles. From beach days to backyard barbecues, we’ve designed these lightweight, breathable outfits for all your family’s sunny adventures. Create picture-perfect memories that will last a lifetime. Tap to shop the joy! #RiyaAndMore #FamilyAdventures #MatchingOutfits
• •Headline: Dress the Part for Your Next Family Memory. Sub-headline: Adorable matching outfits designed for picture-perfect moments and everyday joy. Shop the collection.
• •Subject Line: It’s more than an outfit, it’s a memory. ❤️ Body: Hi [Customer Name], remember that feeling? The spontaneous laughter, the cozy cuddles, the perfect family photo. Our clothes are made for those moments. Explore our new arrivals and find the perfect set for your family's next chapter.
• •(Video shows a quick montage of a family getting dressed in matching Riya & More outfits, then cuts to them laughing and playing together in a park.) On-screen text: "The best moments are the matching ones ✨" Caption: POV: You found the perfect outfits for your family’s vibe. 🥰 #familygoals #matchingoutfits #momlife #toddlerfashion #riyandmore
• •Headline: Stop Scrolling: The Cutest Family Outfits Have Arrived. Primary Text: At Riya & More, we believe togetherness looks good on you. Our soft, stylish, and adorable matching sets are perfect for family photos, holidays, or just a Tuesday. Shipped with love, right to your door. ✨ Call to Action: Shop Now