Brand Tone

Feminine & Empowering, Vintage-Inspired & Timeless, Artistic & Expressive, Playful & Optimistic, Community-Oriented & Inclusive, Aspirational yet Approachable

Brand Values

• •Originality & Creativity
• •Quality Craftsmanship
• •Timelessness
• •Empowerment
• •Joy & Positivity
• •Conscious Creation (emerging)
• •Passion for Vintage

Best Practices

• •Embrace Storytelling: Weave narratives around the inspiration behind prints, the craftsmanship, or the feeling the garment evokes. Connect with the "future vintage" and "timeless treasure" concepts.
• •Use Evocative & Positive Language: Employ descriptive adjectives that align with the brand's artistic and feminine nature (e.g., "dreamy," "hand-painted," "flowing," "radiant," "cherished"). Maintain an optimistic and uplifting tone.
• •Highlight Uniqueness & Craftsmanship: Consistently mention the hand-painted nature of prints, the quality of materials, and the timeless design aspects that differentiate RIXO.
• •Foster Community & Inclusivity: Use language that invites interaction ("Share your style," "How do you wear it?"). Celebrate diverse customers and make everyone feel part of the RIXO world.
• •Balance Aspiration with Accessibility: While showcasing beautiful imagery and a desirable lifestyle, ensure the language remains welcoming and doesn't feel exclusionary. Focus on the joy and confidence the clothes bring to the individual.

Social Perception

Positive & Desirable, Go-To for Occasionwear, Recognizable Aesthetic, Loved for Prints, Good Investment Pieces, Community Feel

Copy Examples

• •Product Description (for a new floral dress): "Meet your new forever favourite. The [Dress Name] dress, adorned with a hand-painted [Floral Type] print, is a love letter to sunny afternoons and spontaneous adventures. Crafted from luxurious [Fabric Type], she’s designed to make you feel as wonderful as you look, season after season."
• •Instagram Caption (showcasing a customer in RIXO): "Seeing @[UserHandle] light up in our [Piece Name] is what RIXO is all about! ✨ That effortless confidence, that joyful spin – you’re embodying the spirit of #humansofrixo. How do you wear your RIXO? Share your moments with us!"
• •Email Subject Line (for a new collection launch): "Just Bloomed: Discover New Vintage-Inspired Treasures 🌸"
• •Website Banner (for a sustainability initiative): "Cherish Forever. Wear Consciously. Discover RIXO’s journey towards a more thoughtful future."
• •Facebook Ad Copy (targeting event attendees): "The perfect plus-one? A RIXO dress that tells a story. Find unique, hand-painted prints and timeless silhouettes designed to make every occasion unforgettable. Shop the new collection now and feel your most fabulous."