Brand Tone

Playful and Enthusiastic, Child-Centric and Encouraging, Creative and Inspiring, Trustworthy and Reassuring, Community-Oriented and Engaging, Helpful and Informative

Brand Values

• •Creativity and Imagination
• •Child Development
• •Fun and Joy
• •Safety
• •Quality and Durability
• •Family and Connection

Best Practices

• •Speak "Child-First" but "Parent-Smart": Use language that evokes the joy and wonder of childhood (e.g., "adventure," "magic," "discover") while also addressing parental concerns and desires (e.g., "safe," "durable," "washable," "develops skills").
• •Emphasize "Limitless" Possibilities: Continuously reinforce the idea that there are no rules or restrictions, only pure imagination. Use words like "endless," "unlimited," "your child's vision."
• •Show, Don't Just Tell, with Visuals: Ensure all copy is supported by vibrant, high-quality images and videos of children actively and joyfully engaged in play. User-generated content is gold.
• •Maintain Enthusiasm and Positivity: Use exclamation points appropriately, ask engaging questions, and choose upbeat, positive vocabulary. Avoid overly technical jargon.
• •Foster Community and Interaction: Encourage sharing, use calls to action that invite engagement (e.g., "What will they build?", "Share your creations!"), and feature customer stories/builds to make the brand relatable and aspirational.

Social Perception

RIWI buildit is generally perceived very positively as a high-quality, engaging, and exceptionally creative toy. Children are reported to love the blocks, often citing them as a favorite. The large size and softness make them appealing and safe for active play. The brand is recognized in educational and therapeutic settings for its value in promoting developmental skills. While some perceive the blocks as expensive, many customers feel the price is justified by the play value, durability, and the unique experience they offer compared to smaller, more conventional building toys. There's a strong positive sentiment within their social media community, driven by shared images of children's creations and enthusiastic testimonials.

Copy Examples

• •Headline: Unlock Endless Adventures! Body: From towering castles to cozy dens, RIWI buildit XXL foam blocks turn your child's imagination into reality. Soft, safe, and super-sized for BIG fun! What will they create today? Call to Action: Discover the Magic of Building! (Tone: Playful, Inspiring, Child-Centric)
• •Headline: Build More Than Just Forts. Build Skills! Body: RIWI blocks are more than just a toy – they're a launchpad for creativity, motor skills, and problem-solving! Watch your little one learn and grow through the joy of play. TÜV-certified safe for peace of mind. Call to Action: Shop Educational Fun! (Tone: Encouraging, Trustworthy, Benefit-Oriented)
• •Headline: The Ultimate Playroom Upgrade is HERE! Body: Say hello to RIWI buildit – the giant foam blocks that spark hours of imaginative play! Durable, washable, and loved by over 50,000 kids worldwide. Get ready for smiles! Call to Action: Bring Home the Fun! (Tone: Enthusiastic, Reassuring, Community-Focused)
• •Headline: Tired of "I'm Bored"? Body: RIWI buildit blocks are the antidote to boredom! Perfect for solo adventures or team creations, these colorful foam giants keep little hands and minds busy for hours. Let their creativity soar! Call to Action: Explore RIWI Sets! (Tone: Problem-Solving, Playful, Inspiring)
• •Headline (Social Media Short Copy): Dream it. Build it. RIWI it! 🚀 Body: Soft blocks, giant fun, limitless imagination! Show us what your #RIWIKids are building this week! #CreativePlay #BuildingBlocks #IndoorFun (Tone: Engaging, Energetic, Community-Oriented)