Brand Tone

Artistic & Whimsical, Passionate & Personal, Appreciative (of Nature & Craft), Slightly Mystical/Gothic/Dark Academia, Elegant & Delicate

Brand Values

• •Craftsmanship & Artistry
• •Uniqueness & Individuality
• •Preservation of Beauty
• •Connection with Nature
• •Passion & Dedication

Best Practices

• •Develop a Brand Voice Guide: Internally document the key characteristics of your brand's tone (e.g., "artistic, whimsical, appreciative, slightly mystical, elegant"). Include lists of "words we use" and "words we avoid" to ensure consistency, even if multiple people contribute to content.
• •Immerse in the "Why": Always connect back to the core values – craftsmanship, uniqueness, preservation of nature's beauty. Let this passion shine through the language. The copy should feel authentic to the artist's journey and love for the craft.
• •Use Evocative and Sensory Language: Words like "ethereal," "delicate," "whispers," "enchanting," "crystalline," "luminous," "intricate," and "timeless" can help paint a picture and evoke the desired mood. Appeal to the senses by describing textures (implied), visual details, and the feeling the pieces evoke.
• •Tell Stories, Don't Just Sell Products: Frame product descriptions and social media posts as little narratives. Where did the inspiration come from? What makes this particular natural element special? This adds depth and connects with the audience on an emotional level.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the products and branding. The dreamy, artistic, and detailed visuals of Atelier Riwalenn should be matched by equally thoughtful and descriptive language. Consistency across all platforms (website, Instagram, TikTok, emails) is key.

Social Perception

Niche & Artistic, High-Quality & Detailed, Ethical (Implied), Beautiful & Captivating, Personal & Authentic

Copy Examples

• •Whispers of the meadow, forever held close. Our 'Ephemeral Flight' butterfly wing necklace captures a fleeting moment in crystalline resin, a tiny testament to nature's artistry. Each piece is a unique story, handcrafted with passion. Adorn yourself with a touch of delicate magic. ✨🦋 #AtelierRiwalenn #HandmadeJewelry #ButterflyMagic #NaturePreserved #ArtisanMade
• •Sealing secrets of the forest. 🌿✨ Watch as delicate botanicals are suspended in time, becoming wearable art. The magic is in the making. What wonders would you love to see preserved? #ResinArt #CraftProcess #AtelierRiwalenn #Handmade #BotanicalJewelry #ASMRart
• •Embrace the enigmatic allure of the night with our Luna Moth Wing Earrings. Each pair is meticulously handcrafted, preserving the intricate beauty of these nocturnal wanderers in clear, durable resin. Lightweight and ethereal, they offer a subtle yet striking statement, a nod to the mysteries that unfold after dusk. Own a piece of wearable wonder, a testament to the wild beauty that surrounds us.
• •Unlock a World of Enchantment | New Arrivals at Atelier Riwalenn Email Body Snippet: Dear [Customer Name], Step into a realm where nature's delicate wonders are transformed into timeless keepsakes. At Atelier Riwalenn, we pour our hearts into crafting unique resin jewelry that speaks to the soul. Discover our latest collection, filled with new botanical treasures and ethereal insect wing designs, each waiting to tell its story...
• •Curious about the magic behind our creations? ✨ We're hosting a Q&A this Friday! Ask us anything about our process, the natural elements we use, or the inspiration behind Atelier Riwalenn. Drop your questions in the box below! 👇 #AskTheArtist #BehindTheScenes #AtelierRiwalenn #Handcrafted #NatureJewelry