Tono de Marca

Artisanal, Sophisticated, and Conscientious. The narrative is often personal and introspective, touching on themes of strength, vulnerability, and the female experience.

Valores de Marca

• •Redefining Luxury
• •Craftsmanship and Artistry
• •Social Empowerment
• •Emotional Resonance
• •Forward-Thinking Design

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the brand's core philosophy of "Wild Luxury: Practical Couture." Explain *why* a piece is special, not just what it is.
• •Emphasize the Handcrafted Element: Use words like "artisanal," "hand-finished," "couture techniques," and "meticulous" to consistently highlight the value of the craftsmanship.
• •Tell a Story: Whether it's the personal inspiration behind a collection or the journey of the artisans, weave narratives into the copy. This creates an emotional connection that transcends the product itself.
• •Use a Sophisticated and Evocative Vocabulary: Employ descriptive and thoughtful language. Words like "architectural," "subversive," "forward-thinking," and "defiant elegance" align with the brand's perception and elevate the copy.
• •Maintain a Conscientious Tone: Subtly integrate the brand's social mission. This doesn't need to be in every post, but it should be a recurring theme that reinforces the brand's values and gives customers a deeper reason to connect and purchase.

Percepción Social

RIV NOBUHIKO is perceived as a highly positive and innovative provocateur in contemporary fashion, recognized for its 'defiant elegance' through a fusion of structure and rebellion. The brand balances edge with refinement, creating visually striking and practical pieces, connecting deeply with audiences through personal narratives, and demonstrating a strong, socially aware vision for the future of fashion.

Ejemplos de Copy

• •The 'Barbara' blouse, where hundreds of hand-covered buttons create a new form of textile. Each stitch is a story, a testament to the hands that made it. This is not just a garment; it is wearable art, born from our 'Practical Couture' philosophy.
• •RIV NOBUHIKO began with a question: What if couture wasn't confined to the runway? From our ateliers in Seoul and Tokyo, we are redefining luxury. We merge the meticulous craftsmanship of haute couture with the reality of daily life, creating pieces that are as unique as the individuals who wear them.
• •A dialogue between past and present. We source classic vintage t-shirts and give them a new existence with our signature beadwork. A piece of history, reimagined with wild luxury for the modern wardrobe.
• •Fashion with a soul. The intricate details of our collections are the work of RIV NOBUHIKO artisans—talented individuals rediscovering their purpose through craft. With every piece, you support a community and a new vision for the future of fashion.
• •Introducing 'Departure'—our latest collection that explores the delicate balance between strength and vulnerability. Architectural silhouettes meet fluid drapery in a story told through fabric and thread. Discover the defiant elegance of RIV NOBUHIKO.