Brand Tone

Aspirational & Elegant, Horse-Welfare Focused & Knowledgeable, Community-Oriented & Approachable, Quality-Driven & Modern

Brand Values

• •Horse Welfare & Comfort
• •Quality & Craftsmanship
• •Modern Style & Functionality
• •Accessibility of Quality
• •Community & Connection
• •Sustainability
• •Female Empowerment/Support for Small Business

Best Practices

• •Prioritize 'Horse First' Language: Always weave in the importance of equine comfort and well-being. Use terms like 'anatomical,' 'ergonomic,' 'comfort,' 'freedom of movement,' and 'horse-approved' when describing tack.
• •Embrace Elegant & Aspirational Visuals and Vocabulary: Use high-quality, clean, and sophisticated imagery. Accompany this with descriptive, slightly elevated language that speaks to style, quality, and the beauty of the equestrian sport (e.g., 'refined,' 'impeccable,' 'crafted,' 'heritage,' 'modern classic').
• •Maintain an Approachable & Community-Focused Voice on Social Media: While aspirational, ensure the brand feels accessible. Respond to comments warmly, share user-generated content (with permission), tell behind-the-scenes stories, and use inclusive language that welcomes all levels of equestrians who appreciate quality.
• •Consistently Highlight Quality and Craftsmanship: Whether discussing leather sourcing, stitching details, or fabric technology, educate the audience on what makes Riviera Equisports products premium and durable. Use phrases like 'meticulously crafted,' 'premium materials,' 'built to last.'
• •Be Authentic and Transparent: If the brand is women-owned, a small business, or has a unique story (like naming products after inspiring people), share these elements. This builds trust and a deeper connection with the audience, aligning with the current perception of a personally-driven brand.

Social Perception

Positive Product Experience, Stylish & Desirable, Good Quality for Price, Responsive & Engaged, Ethically Conscious (Emerging Perception)

Copy Examples

• •Experience the revolution in equine comfort. Our new [Bridle Name] bridle combines thoughtful anatomical design with the finest eco-friendly leather, ensuring your horse performs at their best, feeling their best. Because their comfort is our priority. #RivieraEquisports #HorseFirst #AnatomicalBridle
• •Elegance in every detail. The [Shirt Name] show shirt, crafted from our signature silk-tech fabric, offers timeless style and modern performance for the discerning equestrian. Ride with confidence, shine with Riviera. ✨ #ModernEquestrian #EquestrianStyle #RideWithRiviera
• •From the stable to the show ring, Riviera Equisports is designed for the modern equestrian who values quality, comfort, and undeniable style. Discover tack and apparel that works as hard as you do, and looks good doing it. #EquestrianLife #QualityTack #RivieraJourney
• •Hack day? Show day? Every day! The Stella Backpack has a spot for EVERYTHING (yes, even that extra pair of gloves!). Secure, stylish, and so comfy you’ll forget you’re wearing it. 😉 #EquestrianEssentials #StellaBackpack #OrganizationGoals #RivieraEquisports
• •Ride with purpose. At Riviera Equisports, we're committed to a greener stride. Our eco-friendly leathers and sustainable production methods mean you can look good, feel good, and do good for the planet. 🌿🐴 #SustainableEquestrian #EcoFriendlyTack #RivieraConscious