Brand Tone

Welcoming and Friendly, Nature-centric and Tranquil, Family-Oriented, Adventurous yet Relaxing, Authentic and Rustic, Inclusive (especially for pets)

Brand Values

• •Connection with Nature
• •Family & Community
• •Hospitality & Customer Satisfaction
• •Pet Inclusivity
• •Authenticity
• •Legacy and Hard Work

Best Practices

• •Emphasize "Welcoming & Friendly": Use warm, inviting language. Address the audience directly (e.g., "your perfect escape," "we invite you"). Share stories that highlight guest experiences and staff friendliness.
• •Showcase "Nature & Tranquility": Use descriptive, sensory language to paint a picture of the natural environment (e.g., "cool fresh mountain pools," "shady walking trails," "crackling log fires," "bright stars"). Regularly feature high-quality imagery and videos of the landscape and wildlife.
• •Consistently Highlight "Pet-Friendly": This is a major differentiator. Make it prominent in website navigation, booking information, social media content, and imagery. Use phrases like "your furry friends are family here."
• •Balance "Adventure & Relaxation": Ensure copy speaks to both desires. For example, "Thrill-seekers can explore our mountain trails, while those seeking peace can unwind by the river's edge."
• •Maintain Authenticity: Share the family history and passion behind Riverwood Downs. Avoid overly corporate or generic marketing speak. Let the genuine "country hospitality" shine through in the tone. Be transparent and down-to-earth in communications.

Social Perception

Highly Positive, A True Pet's Paradise, Beautiful and Peaceful Retreat, Great for All, Reliable and Established, Versatile Venue

Copy Examples

• •Headline: Escape to Riverwood Downs: Where Nature Nurtures and Tails Wag Freely. Body: Leave the everyday behind and discover 750 acres of pristine wilderness at Barrington Tops. Whether you’re seeking adventure on our trails, tranquility by the river, or simply a cozy cabin to share with your loved ones (four-legged friends included!), Riverwood Downs is your perfect country escape. Create memories that last a lifetime.
• •Social Media Post (with a picture of a dog by the river): Pawsitively Perfect Getaways! 🐾 At Riverwood Downs, we believe holidays are for the *whole* family. Explore riverside trails, splash in cool mountain pools, and relax knowing your best friend is as welcome as you are. Book your pet-friendly paradise today! #RiverwoodDowns #PetFriendlyHolidays #BarringtonTops #DogAdventures #EscapeTheCity
• •Website Snippet (About Us): From our family to yours, welcome to Riverwood Downs. What started as a dream in 1980 has blossomed into a cherished retreat, built on hard work, a love for the land, and a passion for genuine country hospitality. We invite you to share in our slice of heaven.
• •Email Subject Line: Unwind & Reconnect: Your Riverwood Downs Adventure Awaits! Body Teaser: Imagine waking to birdsong, spending your days exploring breathtaking scenery, and evenings under a canopy of stars... Riverwood Downs offers the perfect blend of relaxation and adventure. Plus, we're proudly pet-friendly!
• •Wedding Venue Promotion: Your Dream Country Wedding Starts Here. Picture your special day surrounded by the stunning natural beauty of Riverwood Downs. With rustic charm, riverside vows, and the iconic Woolshed for your reception, we create unforgettable moments. Let our family help you celebrate yours.