Brand Tone

friendly, enthusiastic, knowledgeable, and supportive

Brand Values

• •Quality: Emphasizing premium and fine fashion fabrics.
• •Sustainability/Eco-friendliness: Specializing in organic, eco-friendly materials like TENCEL™ Lyocell, Organic Cotton, and utilizing deadstock fabrics.
• •Modern & Fashionable: Curating fabrics that are contemporary and stylish for apparel.
• •Passion for Sewing: Stemming from the founder's own love for sewing and desire to provide excellent resources to fellow sewists.
• •Customer Focus & Community: Providing helpful service, sharing customer makes, and creating a supportive environment for sewers.
• •Inclusivity & Respect: Demonstrated by their Land Acknowledgment.

Best Practices

• •Embrace Enthusiasm: Use positive and descriptive language that conveys genuine excitement about fabrics and sewing (e.g., "dreamy," "luscious," "vibrant," "buttery-soft").
• •Be Knowledgeable and Helpful: Share expertise by providing detailed fabric information, care instructions, project suitability, and sewing tips. This builds trust and positions the brand as a go-to resource.
• •Foster Community: Encourage interaction, feature customer creations, and use inclusive language that makes sewists feel like part of a supportive group. Ask questions to engage the audience.
• •Highlight Core Values: Consistently weave in mentions of quality, sustainability (eco-friendly, organic, deadstock), and the modern aesthetic of the fabrics.
• •Maintain a Personal Touch (where appropriate): Especially on platforms like TikTok or in newsletters, allow the founder's passion and personality (friendly, approachable) to shine through, making the brand feel more relatable.

Social Perception

Riverside Fabrics is perceived by customers as a reliable source for high-quality, beautiful, and often eco-conscious fabrics. They are seen as knowledgeable and passionate about their products and the craft of sewing. Customers appreciate the softness and sewability of the fabrics, as well as the unique and modern selection. The brand has built a positive reputation for good customer service, even when addressing occasional issues like shipping delays. The personal touch from the owner, particularly on TikTok, likely contributes to a perception of approachability and genuine enthusiasm.

Copy Examples

• •✨ Just landed! ✨ Get ready to swoon over our new collection of buttery-soft TENCEL™ Lyocell jersey knits. Perfect for those dreamy dresses and comfy loungewear sets you've been planning! Ethically sourced and oh-so-gentle on the planet. What will you create? #RiversideFabrics #EcoSewing #NewCollection #SewInspired #TencelLove
• •Give gorgeous designer fabrics a second life! 🌿 Our latest deadstock drop is brimming with unique textures and prints, waiting to be transformed by you. Limited quantities available – grab these beauties before they're gone and sew something truly special (and sustainable!). Shop now: [Link] #SustainableSewing #DesignerDeadstock #FabricFinds #RiversideFabrics #LimitedEdition
• •Meet your new go-to for crisp shirts and playful kid's wear! This GOTS-certified organic cotton poplin is not only a dream to sew but also incredibly kind to the skin and Earth. Its smooth hand and vibrant print will bring your creative visions to life with ease. We can already picture the adorable rompers and chic blouses!
• •Psst... Your Next Dream Project Starts Here! (New Arrivals + Sewing Tips!) Email Body Snippet: Hello fellow sewist! Angela here 👋 I'm SO excited to share our latest fabric treasures – from luscious merino wool to vibrant quilting cottons, there's something to spark everyone's creativity. Plus, head over to our TikTok this week where I'm sharing my top tips for sewing with delicate silks! Happy Sewing! [Link to New Arrivals] [Link to TikTok]
• •Look at this STUNNING dress made by the talented @[UserHandle] using our floral viscose challis! 😍 We're absolutely blown away by your creativity! Thanks for sharing your beautiful make with our sewing community. Keep those amazing projects coming! #RiversideFabricsCommunity #CustomerMake #SewingLove #ViscoseChallis #ProudMoment