Brand Tone

Inspiring, Adventurous, Passionate, Connection-seeking, Appreciative (of nature, stories, and customers). Supporting Tones: Ethereal, Free-spirited, Authentic, Warm.

Brand Values

• •Love for Travel & Adventure
• •Connection with Nature & the Ocean
• •Storytelling & Memories
• •Quality Craftsmanship
• •Customer Happiness & Connection
• •Authenticity & Passion

Best Practices

• •Embrace Storytelling: Frame product descriptions, social media posts, and emails around the narrative of adventure, travel, nature, and personal stories. Use evocative language that transports the reader.
• •Speak from the Heart (Authenticity): Maintain the personal, passionate voice established by the founders. Share the inspiration behind collections or pieces, connecting with the audience on a more emotional level.
• •Use Nature & Travel-Inspired Vocabulary: Incorporate words and phrases that evoke the brand’s core inspirations – e.g., "wanderlust," "ocean-kissed," "sun-drenched," "earthy," "journey," "horizon," "nomad," "treasure."
• •Focus on Connection & Shared Values: Address the audience as fellow adventurers and free spirits. Ask questions to engage them and make them feel part of the River Nomad community and its values.
• •Maintain Visual-Verbal Harmony: Ensure the copy consistently complements the brand's visual aesthetic (natural, free-spirited, adventurous). The words should paint a picture that aligns with the images customers see.

Social Perception

Positive: River Nomad is highly regarded by its customers. They are perceived as offering beautiful, high-quality, and unique jewelry. Trustworthy: Excellent customer service and positive reviews contribute to a trustworthy image. Desirable: Customers express love for the products and often become repeat buyers. The designs are seen as pretty, gorgeous, and exactly as advertised. Associated with: Adventure, nature, unique style, meaningful pieces.

Copy Examples

• •Instagram Post (Image of a woman wearing a River Nomad ring on a beach at sunset): Chase the sun, carry the story. ✨ Our [Ring Name] isn't just silver and stone; it's a whisper of distant shores and unforgettable sunsets, handcrafted to journey with you. Where will your River Nomad piece take you next? #RiverNomad #AdventureJewellery #StoriesInSilver
• •Email Newsletter Subject: Your Next Adventure Awaits (and so does this new collection!) Hey Wanderer, Remember that feeling? Salt on your skin, new horizons in your eyes… We’ve bottled that magic into our latest collection, inspired by the wild heart of the ocean and the serenity of hidden trails. Each piece is a treasure, waiting to become part of your unique story. Discover the new arrivals and let your spirit roam free. [Link to New Collection]
• •Product Description (for a nature-inspired necklace): Carry a piece of the wild wherever you wander. Our [Necklace Name] features a delicately crafted [natural element, e.g., leaf, wave] in sterling silver, a tribute to the untamed beauty that inspires us. Let it be a reminder of your connection to nature, a small treasure to accompany your adventures, big and small. Handcrafted with passion, designed to tell your tale.
• •Facebook Ad (Carousel showcasing different rings): More than just jewelry, it’s a memory in the making. ✨ From sun-kissed Larimar to mystical Moonstone, each River Nomad ring is designed in Cairns, Australia, by two friends who believe in the magic of travel and nature. Find the piece that speaks to your soul and let your story unfold. Loved by fellow adventurers for unique designs and beautiful quality. Shop now and enjoy 10% off your first journey with us! [Link]
• •TikTok Video Caption (Short clip showing the sparkle of a gemstone ring): That feeling when your jewelry tells a better story than your passport stamps 😉✨ #RiverNomad #TravelTreasures #BohoJewelry #HandmadeMagic #Storyteller