Brand Tone

Passionate and energetic, community-focused and inclusive, respectful and educational, yet modern and playful, reflecting a "neo-traditional" approach.

Brand Values

• •Tradition
• •Community
• •Cultural Preservation & Education
• •Discipline & Passion
• •Prosperity & Joy

Best Practices

• •Lead with Energy and Passion: Start captions and headlines with powerful, active words. Use exclamation points and emojis where appropriate to convey excitement and joy, mirroring the energy of the performances.
• •Always Circle Back to Community: Frame performances and events around the idea of "sharing," "celebrating together," and "community spirit." When talking about the team, use words like "family," "friendship," and "connection."
• •Balance Tradition with Modern Fun: Confidently mention the ancient history and cultural significance of the dance in one sentence, then share a fun, modern detail (like a lion's name) in the next. This reflects your "neo-traditional" identity.
• •Educate, Don't Just Announce: With every performance post, include a small tidbit of information. It could be about the meaning of a certain color, the role of the drum, or the story the lion is telling. This reinforces your value of cultural preservation.
• •Use "We" and "Our": Write from a collective perspective. The voice of the brand is the voice of the team. This reinforces the core value of community and shared passion that is evident in all your online activity and media coverage.

Social Perception

The brand is perceived overwhelmingly positively as a talented, energetic, and vital cultural contributor. They are seen as a positive force for preserving Asian heritage, fostering an inclusive environment, and providing thrilling, meaningful entertainment that brings good fortune.

Copy Examples

• •Bring 2,000 years of tradition, energy, and good fortune to your next event. The thunder of our drums and the vibrant dance of our lions create an unforgettable experience. Book River Lotus for your wedding, grand opening, or celebration and let us create a powerful memory.
• •Feel the energy! 🔥 Last night we had the honor of bringing good fortune to the annual fundraiser. The sound of the drums, the roar of the crowd, and the spirit of the lion in full flight. This is more than a dance; it's a shared celebration. Thank you for having us! #RiverLotusLionDance #LionDance #Community #Culture
• •Join us for a special Lunar New Year performance! 🧧 The River Lotus Lion Dance team will be at [Location] on [Date] at [Time] for a spectacular show to welcome the Year of the [Animal]. Bring your family for an afternoon of vibrant culture, powerful drumming, and good luck for the year ahead. The event is free and open to all!
• •The GRIND behind the GLORY. 🦁 It takes practice, sweat, and a whole lot of trust. Sometimes you nail it, sometimes you... don't. 😂 But we always do it together. #LionDanceLife #PracticeMakesPerfect #Community #fyp
• •Ever wanted to be a part of something bigger? To connect with culture, build lifelong friendships, and learn a powerful art form? River Lotus is looking for passionate individuals to join our family. No experience necessary, just a willingness to learn and a strong heart. All are welcome. DM us to learn more about our next open practice!