Brand Tone

Passionate, Proud, Educational, Provocative, Vibrant, Bold, Authentic, Direct, Contemporary, Relevant, Resilient, Empowering

Brand Values

• •Cultural Heritage & Identity
• •Authenticity
• •Education & Awareness
• •Artistic Excellence & Craftsmanship
• •Resilience & Empowerment
• •Debate & Discussion

Best Practices

• •Ensure descriptions are not superficial but offer genuine insight.
• •Use strong, confident language that reflects the artist's voice.
• •This adds value beyond the product itself.
• •Use evocative language that paints a picture.
• •Encourage dialogue and be responsive to the community.

Social Perception

Respected Artist, Cultural Ambassador, Bold & Unapologetic, High-Quality & Unique Products, Engaging & Relatable

Copy Examples

• •Own a piece of toi Māori that speaks volumes. #RiverJaydenArt #MāoriArt #CulturalDialogue
• •Sustainable, high-quality, and unapologetically Māori. #ToiMāori #Decolonize #SpeakYourTruth
• •Explore the narratives behind our latest vibrant prints and kākahu, and understand the cultural journey embedded in each thread and brushstroke.
• •Dive deep into the vibrant world of Māori art with River Jayden. Discover the stories, the history, and the resilience woven into every piece.
• •Unleash your inner warrior with our latest collection, celebrating the strength and beauty of Māori culture. Shop now and wear your heritage with pride.