Brand Tone

Warm, rustic, family-centric, welcoming, descriptive, personal, authentic, hospitable, trustworthy.

Brand Values

• •Family & Legacy
• •Authenticity & Handcrafted Quality
• •Nature & Tranquility
• •Hospitality & Creating Experiences
• •Connection

Best Practices

• •Lead with "Family" and "Authenticity": Always ground the narrative in the brand's identity as a family-owned and operated farm. Use phrases like "our family farm," "from our family to yours," and "handmade on the estate" to reinforce trust and authenticity.
• •Use Sensory and Evocative Language: Describe the experience, not just the features. Instead of "nice view," use "heavenly views over our 3,000 olive trees and sparkling dam." Mention the "crackling hardwood for the cosy winter nights," "aromas" from the shop, and the "quiet" of the surroundings.
• •Emphasize "Togetherness": Frame the offering as a backdrop for connection. Use words like "gather," "share," "family gathering," and "friends weekend" to appeal to the core audience looking to create shared memories.
• •Maintain a Warm and Personal Tone: Write as if you are welcoming a friend to your home. Use a slightly informal, yet professional, tone. Address the customer directly ("You'll get a chance to...") and share personal touches, like the family's 40-year history with the property.
• •Bridge the Two Business Pillars: Seamlessly connect the accommodation and the products. In copy for the farm stay, mention the retail shop as part of the experience. In product copy, link the ingredients back to the land and the estate, telling the full story of the grove.

Social Perception

Overwhelmingly positive, highly rated for beautiful views, spacious and comfortable homes, excellent facilities, exceptional hospitality (Marian), and a unique combination of comfortable lodging and authentic farm experiences. The location is perceived as unbeatable.

Copy Examples

• •Some of our best memories are made with messy hands and full hearts. 🔥✨ Gather your favourite people and fire up the pizza oven for a night of delicious food and laughter under the stars. This is the River Flats way of life. #RiverFlatsEstate #HunterValley #FarmStay #PizzaNight #MakingMemories
• •Escape to the heart of the Hunter Valley. Discover our family olive grove, where rustic charm meets modern comfort. Relax, reconnect, and breathe in the country air. Your tranquil farm stay awaits.
• •Tired of the city noise? Swap your alarm clock for the quiet charm of the countryside. River Flats Estate in Broke offers a genuine farm escape for families and groups. Explore 150 acres of olive groves, meet our friendly farm animals, and unwind in your private cottage. Book your disconnect-to-reconnect getaway today!
• •A taste of the farm, delivered to you | Shop our new seasonal relish!
• •Crafted right here on our family farm, this Herb & Garlic Infused Olive Oil is the soul of our kitchen. We hand-pick fresh herbs and garlic and infuse them slowly into our premium extra virgin olive oil, pressed from our own Tuscan olive varieties. Drizzle it over pasta, use it for roasting, or simply dip fresh bread into it for an authentic taste of the Hunter Valley. From our grove to your table.