Brand Tone

Friendly, Trendy, Eclectic, Community-Oriented, Unexpected and Evolving

Brand Values

• •Uniqueness and Discovery
• •Quality and Craftsmanship (implied)
• •Local Pride and Heritage
• •Customer Experience
• •Entrepreneurial Spirit

Best Practices

• •Embrace "Friendly & Eclectic": Always write as if you're talking to a friend, sharing exciting and slightly quirky finds. Use warm, inviting language peppered with playful or witty remarks where appropriate.
• •Highlight "Unique & Evolving": Consistently emphasize the ever-changing nature of the inventory and the thrill of discovery. Use words like "new," "discover," "limited," "unique," "fresh," and "unexpected."
• •Infuse "Trendy & Chic" with "Local Charm": Balance descriptions of stylish and modern items with a nod to the shop's local roots and landmark status in Wisconsin Dells. This creates a sense of authentic, approachable style.
• •Keep it Positive and Upbeat: The overall tone should be optimistic and enthusiastic, reflecting the joy of finding the perfect gift or a special treat. Even when describing classic items, do so with a fresh, positive spin.
• •Develop a Persona Cheat Sheet: Create a simple document outlining key brand voice characteristics (e.g., "Witty, warm, stylish, a bit quirky, loves a good find") and "words we use/avoid" to ensure anyone writing copy can quickly align with the established tone. For example, use "treasures," "finds," "delightful," "charming" and avoid overly formal or generic retail language.

Social Perception

Positive and Intriguing, Landmark with a Fresh Twist, Diverse Appeal, Trusted Source for Specific Brands

Copy Examples

• •Instagram Post (Image: Flat lay of unique jewelry, a quirky mug, and a stylish scarf): "Discover the unexpected! ✨ From boho-chic treasures to gifts that'll make you giggle, our shelves are always stocked with something new and delightful. What unique find will you uncover today at Winnebago Gift Shop? #WinnebagoGiftShop #WisconsinDells #BohoBoutique #UniqueGifts #ShopLocalWD"
• •Facebook Ad (Carousel showing diverse products: Minnetonka moccasins, trendy t-shirt, artisanal candle, funny sign): "More than just a gift shop, we're a Wisconsin Dells landmark reimagined! Locally owned and bursting with personality, Winnebago Gift Shop offers everything from fashion-forward finds and cozy Minnetonkas to hilarious gifts that hit the spot. Swing by and see what's new – our collection is always evolving! #DellsShopping #TrendyGifts #MinnetonkaMoccasins #SupportLocal #UnexpectedFinds"
• •Website Homepage Banner: "Your Wisconsin Dells Destination for Unique Gifts & Boho-Chic Style. Step into Winnebago Gift Shop – where landmark charm meets trendy treasures. New arrivals weekly!"
• •Email Newsletter Snippet (Subject: Fresh Finds & Fun Await!): "Hey [Customer Name], Looking to add a little sparkle to your week or find that perfect, one-of-a-kind gift? The Winnebago Gift Shop is brimming with new arrivals! From locally-inspired goodies to the latest in boho-chic apparel and laugh-out-loud novelties, we’ve got something for everyone. Come explore our ever-changing collection!"
• •Product Description (for a unique, locally sourced item): "Handpicked with love, right here in the spirit of Wisconsin Dells. This [Product Name] isn't just a [product category]; it's a little piece of local charm and unique style, reflecting the eclectic and friendly vibe of the Winnebago Gift Shop. Perfect for gifting or treating yourself to something special that tells a story."