Brand Tone

approachable, knowledgeable, community-centric, friendly, encouraging, authentic, transparent.

Brand Values

• •Community Engagement
• •Quality
• •Expertise and Passion
• •Legacy and Tradition
• •Helpfulness

Best Practices

• •Always Lead with "Community First": Frame promotions, events, and even general posts around the concept of community benefit. Use words like "together," "our community," and "local."
• •Be the Helpful Expert, Not the Lecturer: Share knowledge generously. Use "how-to" guides, quick tips, and answer customer questions publicly. Keep the tone approachable and encouraging, never condescending.
• •Embrace Authenticity: Don't be afraid to share the real-life ups and downs of running a greenhouse. A post about frozen shipments or a crop that didn't do well builds trust and makes the brand more relatable.
• •Tell Your Story: Regularly mention the brand's long history and the owners' passion. This reinforces the values of legacy and expertise and differentiates the centre from larger, impersonal chain stores.
• •Use a Consistent, Encouraging Call-to-Action: End posts with inclusive invitations like "Share your garden with us!", "What are your gardening goals?", or "Let us know how we can help!" to foster engagement and reinforce the brand's helpful nature.

Social Perception

Valuable, trusted, and integral part of the Swift Current community. Perceived as a community partner that actively gives back and fosters a love of gardening. Viewed as reliable, friendly, and deeply committed to both its customers and the broader community.

Copy Examples

• •Help grow our community! 🌱 This week, 20% of all sales from our perennial collection will be donated to the Central School Playground Fund. Come pick out some beautiful new blooms for your garden and support a great local cause at the same time. Let's plant the seeds for a better playground, together! #SwiftCurrent #CommunityGarden #SupportLocal
• •(Video showing a staff member creating a container arrangement) Want a show-stopping patio planter? Remember our 'Thriller, Filler, Spiller' secret! Start with a tall 'thriller' like this Salvia, add colorful 'fillers' like Petunias, and finish with a 'spiller' like Verbena to trail over the edge. It's that simple! What are you planting this year? Let us know in the comments! #GardenTips #ContainerGardening #RiverdeneGardenCentre
• •From Our Greenhouse to Your Home. With roots in Swift Current since 1954, we're here to help your garden thrive. Explore our hand-picked selection of high-quality plants, chosen for our unique climate. #QualityPlants #GardeningExperts
• •Have a question about your yard? We have answers. Bring us your gardening challenges! Our passionate team is here to provide expert advice, from choosing the right tree to planning your perfect planter. Visit Riverdene Garden Centre on Riverdene Park Drive – your community's gardening hub.
• •Get Ready for the Weekend! Sue's Top 3 Plant Picks Are Here! 🌸