Brand Tone

Informative, Authentic, Proudly Italian, Accessible, Benefit-Oriented

Brand Values

• •Naturality & Purity
• •Craftsmanship & Tradition
• •Efficacy & Results
• •Customer Well-being
• •Transparency (Implied)
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Informative, Authentic, Proudly Italian, Accessible, Benefit-Oriented) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize Ingredient Storytelling: Consistently highlight the natural, organic, and Italian origin of ingredients. Explain their benefits in a clear, accessible way, reinforcing the values of naturality and efficacy.
• •Emphasize "Made in Italy" with Pride: Integrate this message naturally into descriptions, social media posts, and even customer service interactions. It’s a key differentiator and value proposition.
• •Balance Information with Warmth: While it's important to educate customers about product benefits and ingredients, maintain an approachable and helpful demeanor. Avoid overly technical jargon unless clearly explained. For B2B, the tone can be slightly more formal but should still reflect the artisanal quality.
• •Ensure Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or an email, the core tone and values should be recognizable. Regularly review content across platforms to check for alignment.

Social Perception

High-Quality Products, Trust in Natural Ingredients, Positive Customer Experience, Authentic Italian Brand, Specialized Solutions

Copy Examples

• •Instagram Post (New Product - Face Cream): ✨ Discover the secret to radiant skin, straight from nature's heart. Our new [Product Name] face cream, lovingly crafted in Italy, blends organic [Key Ingredient 1] with nourishing [Key Ingredient 2] to deeply hydrate and revitalize. Experience the gentle power of artisanal care. Tap to shop or DM us for reseller opportunities! #NaturalSkincare #MadeInItaly #OrganicBeauty #[KeyIngredient1] #[ArtisanalCosmetics]
• •Facebook Ad (Targeting users interested in anti-aging): Turn back time, naturally. 🇮🇹 Our potent Bee Venom Serum is expertly formulated in our Italian lab to help visibly smooth fine lines and restore youthful elasticity. Pure ingredients, powerful results. Learn more and embrace ageless beauty: [Link to Product] #AntiAgingNaturally #BeeVenomSkincare #ItalianCosmetics #LaboratorioCosmeticoArtigianale
• •Website Product Description (Snail Slime Serum): Pure Regeneration: Artisanal Snail Slime Serum Harness the renowned restorative power of snail slime with our concentrated serum. Ethically sourced and meticulously prepared in Italy, this elixir is rich in allantoin, elastin, and collagen to promote skin renewal, reduce imperfections, and enhance luminosity. Ideal for all skin types seeking a natural boost of vitality. Free from parabens, silicones, and artificial fragrances. *How to use: Apply a few drops to cleansed face and neck, morning and evening, before your moisturizer.*
• •Email to Potential Resellers: Subject: Offer Your Clients Authentic Italian Artisanal Cosmetics 🌿 Dear [Potential Reseller Name], Partner with Laboratorio Cosmetico Artigianale and bring the excellence of Made in Italy natural skincare to your customers. Our range, rich in effective ingredients like organic donkey milk and argan oil, is crafted with passion and expertise. We offer attractive wholesale pricing and dedicated support. Discover our catalogue and reseller benefits here: [Link to Reseller Page] We look forward to a fruitful collaboration! Sincerely, The Team at Laboratorio Cosmetico Artigianale
• •Instagram Story (Highlighting an ingredient - Donkey Milk): (Visual: Short video of creamy donkey milk or the product itself) Text Overlay: 🥛 Gentle. Nourishing. Iconic. Our Donkey Milk range is a true caress for sensitive skin. Rich in vitamins & fatty acids. Purely Italian. #DonkeyMilk #PelleSensibile #NaturalLuxury #MadeInItalyBio (Swipe up link to the product category).