Brand Tone

Aspirational yet Accessible, Proudly Local/Patriotic, Youthful and Trendy

Brand Values

• •Quality Craftsmanship
• •Affordability/Value for Money
• •Local Empowerment/Economic Contribution
• •Practicality and Style
• •Customer-centricity

Best Practices

• •Emphasize the 'Made in Egypt' aspect to foster pride and connection with the local audience.
• •Highlight the balance between trendy designs and practicality to appeal to the target market's needs.
• •Use aspirational language to convey a sense of attainable luxury and style.
• •Showcase customer-centricity by addressing specific needs and preferences in product descriptions.
• •Maintain consistency in tone and messaging across all platforms to reinforce brand identity.

Social Perception

Seen as a provider of trendy, affordable bags that are proudly made in Egypt, supporting local economy and craftsmanship.

Copy Examples

• •Elevate your style with our 'Made in Egypt' Ritzy bag, designed for the modern woman who values quality and trendsetting fashion.
• •Experience luxury without compromise. Our Ritzy collection offers high-quality, stylish bags at prices that empower you.
• •Support local craftsmanship and embrace your Egyptian pride with our unique and practical bag designs.
• •Discover the perfect blend of elegance and functionality in our latest Ritzy collection, crafted with love in Egypt.
• •Be the trendsetter with our Ritzy bags – designed to make you feel confident, stylish, and proud to support local talent.