Brand Tone

Educational, Approachable, Mystical but not overly esoteric, Authentic, Guiding.

Brand Values

• •Intentionality & Mindfulness
• •Tradition & Heritage
• •Empowerment
• •Authenticity (within its niche)
• •Educational & Guiding

Best Practices

• •Educate and Inspire: Use copy to gently educate about the benefits of rituals.
• •Focus on transforming everyday routines into meaningful rituals.
• •Highlight the use of natural ingredients and Anatolian traditions.
• •Encourage conscious living and purposeful actions.
• •Avoid making claims that cannot be substantiated.

Social Perception

A brand that promotes holistic well-being through rituals, drawing from ancient wisdom and Anatolian traditions. Seen as authentic, educational, and empowering, integrating mindfulness into daily life.

Copy Examples

• •"Let us guide you in transforming everyday routines into meaningful rituals that nourish your soul."
• •"Clean intentions into action."
• •Describing a product: "Aşk Bereket Nazar Üçlü Demet Tütsü Seti" - Love, Abundance, Evil Eye Triple Smudge Stick Set
• •Promoting online workshops related to rituals and well-being.
• •Collaborating with brands that promote holistic well-being (e.g., Deauty Skin).