Brand Tone

Nurturing, Empowering, Authentic, Personal, Informative, Guiding, Natural, Holistic

Brand Values

• •Self-Care & Well-being
• •Natural & Quality Ingredients
• •Spirituality & Intention
• •Empowerment (especially for women)
• •Community & Connection
• •Transformation & Growth
• •Authenticity

Best Practices

• •Embrace 'Ritual' Language: Consistently use words like 'ritual,' 'intention,' 'sacred,' 'mindful,' 'journey,' 'transformation,' 'illuminate,' and 'connect.' This reinforces the brand's core concept.
• •Focus on how the products and practices can help the user feel better, stronger, and more aligned.
• •Share Authentic Stories (Founder & Customer): Weave in elements of Yana's journey or share customer testimonials that highlight transformation and positive experiences.
• •The aim is to guide, not dictate.
• •Maintain a nurturing, empowering, authentic, informative, natural and holistic tone across all platforms.

Social Perception

Trusted, High Quality, Purpose-Driven, Inspiring, Supportive

Copy Examples

• •Discover the power of self-care rituals with Ritual Light. Transform your routines into moments of intention and connection.
• •Our crystal-infused candles are hand-poured with love and intention, designed to illuminate your path to inner peace.
• •Join our light family and embark on a journey of self-discovery and empowerment. Together, we rise.
• •Experience the transformative benefits of natural skincare, crafted with ingredients that nourish your skin and soul.
• •From our founder, Yana Gueye: 'Ritual Light is more than a brand; it's a movement to reclaim your divine feminine energy and live a life of purpose.'