Brand Tone

Authentic/Real, Confrontational/Edgy, Technical/Skillful, Resilient, Connected (to fans)

Brand Values

• •Authenticity
• •Lyrical Craftsmanship
• •Perseverance
• •Independence
• •Fan Connection/Loyalty

Best Practices

• •Stay True to the "Real Talk": Always prioritize honesty and authenticity in messaging. Avoid overly polished or corporate language.
• •Embrace the Edge: Don't shy away from confrontational or bold statements when appropriate, reflecting Rittz's lyrical style.
• •Highlight Lyrical Prowess: Subtly weave in references to his skill, speed, and the depth of his lyrics.
• •Speak Directly to the "CNT" Family: Use inclusive language that makes fans feel part of an exclusive community. Acknowledge their loyalty.
• •Reflect Resilience: Incorporate themes of overcoming adversity and strength, resonating with Rittz's personal journey and musical themes.

Social Perception

Respected Lyricist, Relatable Figure, Underrated, Dedicated Fanbase, Concerns for Well-being

Copy Examples

• •Real recognize real. New Rittz drop incoming. No fillers, all truth. Cop the latest merch now.
• •They said it couldn't be done. Independent. Unfiltered. Top of the Line. The new CNT collection is here. Rep the real.
• •Spitfire flow, raw lyrics. Rittz doesn't just rap, he tells stories. Wear the words that matter. Shop the official store.
• •Through the fire, still standing. This ain't just music, it's a movement. Join the Clintel. Gear up.
• •Beyond the beats. Beyond the rhymes. It's that Rittz grit. Feel it in every stitch. Limited edition merch available.