Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Community-Oriented & supportive, Traditional & Trustworthy, Practical & Helpful

Brand Values

• •Expertise & Knowledge
• •Quality Products
• •Customer Service
• •Community Focus
• •Tradition & Heritage
• •Adaptability & Growth

Best Practices

• •Prioritize Expertise, Delivered Approachably: Always aim to share knowledge and demonstrate expertise, but do so in a way that is easy to understand and welcoming, not intimidating. Avoid overly technical jargon unless explaining it clearly.
• •Emphasize Community Connection: Regularly incorporate local references, highlight community involvement, and speak to the shared experience of living and gardening in the Ottawa Valley.
• •Lean into Heritage, but Stay Current: Reference the long history and family-owned nature to build trust, but ensure messaging also reflects current products, modern gardening techniques, and recent community engagement.
• •Be Genuinely Helpful and Solution-Oriented: Frame product descriptions and advice around solving customer problems or helping them achieve their gardening, pet care, or farming goals.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website blog, a Facebook post, an Instagram caption, or a TikTok video, the core tones of being knowledgeable, friendly, and community-focused should shine through, adapted slightly for each platform's style.

Social Perception

Go-To Resource, Established & Reputable, Community Pillar, Helpful & Friendly Staff, Comprehensive Supplier

Copy Examples

• •Headline: Nearly a Century of Ottawa Gardens Started Here. Yours Can Too. Body: Since 1927, Ritchie Feed & Seed has helped Ottawa Valley grow. From vibrant perennials to the richest soils, our experts are here with the quality supplies and trusted advice you need to cultivate your dream garden. Visit us and let's get planting! Tone: Traditional, Expert, Supportive.
• •Headline: Got Gardening Questions? We've Got Answers (And Everything Else You Need!). Body: Don't let garden challenges stump you! Our friendly horticulturalists are always on hand to help you tackle any project, big or small. Plus, find the largest seed collection in town and all your lawn care essentials. Swing by your local Ritchie Feed & Seed today! Tone: Friendly, Knowledgeable, Helpful.
• •Headline: More Than Just Feed & Seed: We're Your Community Partner in Growth. Body: Ritchie Feed & Seed is proud to support local initiatives like the Barrhaven Food Cupboard. We believe in nurturing our community, just like we help you nurture your gardens and farms. Shop local, grow together! Tone: Community-Oriented, Supportive, Trustworthy.
• •Headline: From Backyard Chicks to Blooming Gardens – Your Hobby Farm Starts at Ritchie's. Body: Dreaming of fresh eggs or a thriving vegetable patch? Ritchie Feed & Seed is your go-to for hobby farm supplies and expert advice. We have everything you need, from quality feed to a wide selection of plants and tools. Let our passion help grow yours! Tone: Expert, Encouraging, Comprehensive.
• •Headline: Unlock Your Green Thumb with Ritchie's Garden Club! Body: Join our Garden Club and get more than just savings – get exclusive tips, early access to new arrivals, and year-end rebates! We're passionate about helping you succeed. Sign up today and let's make your garden the envy of the neighborhood! Tone: Engaging, Value-Oriented, Helpful.