Brand Tone

empowering, accessible, and professional

Brand Values

• •Efficacy and Quality
• •Natural Beauty and Authenticity
• •Continuous Improvement
• •Customer-Centricity and Community
• •Integrity and Transparency

Best Practices

• •Lead with Empowerment: Frame all copy around what the customer can achieve. Use active, empowering language like "Unlock your," "Master the," and "Feel confident in." Avoid language that suggests the customer is lacking something.
• •Maintain an Accessible Expert Tone: Explain the science or benefits of a product in a simple, clear way. Reference the "rigorous selection" or "in-depth research" to build authority, but immediately translate that into a tangible benefit for the user.
• •Amplify Community Voices: Actively feature customer testimonials and reviews in marketing copy. Phrase calls-to-action to encourage sharing, such as "Join over 15,000 satisfied customers and share your results" or "See what the Rissler community is saying."
• •Reinforce Core Values: Regularly weave the brand's values into the copy. Use phrases like "In line with our commitment to natural beauty..." or "Because we believe in quality without compromise..." This builds a consistent and trustworthy brand identity.
• •Be Transparent and Informative: In all copy, from product descriptions to social media posts, be upfront about how to use the products, what to expect, and how to maintain results. This aligns with the value of integrity and builds long-term customer trust.

Social Perception

Positive, trustworthy, effective products, and an emerging, developing reputation.

Copy Examples

• •Your morning routine just got 5 minutes shorter. Wake up to perfectly curled lashes, every single day. Our Lash Lift Kit gives you that professional salon look from the comfort of your home. Ready to embrace your natural beauty, simplified? #RisslerBeauty #LashLift #NaturalBeauty
• •Headline: Beauty Expertise, Made Accessible. Body: At Rissler, we believe everyone deserves to feel confident. That's why we're passionate about creating high-quality, effective beauty solutions you can trust. Founded with a commitment to integrity and your natural beauty, we're here to help you shine. Discover our story and our products.
• •Title: The Rissler Aura Patch: Reset Your Balance. Description: In a world that never stops, finding your moment of calm is a necessity. The Aura Patch is born from our commitment to your total well-being. Formulated through rigorous selection of natural ingredients, each patch is a small step towards a more serene you. Trust in our process, believe in your well-being.
• •Subject: A little secret from the Rissler team... Body: Hi [Name], We've been listening to your feedback—it’s at the heart of everything we do. You asked for more ways to care for your skin, and we've been working hard behind the scenes. Something new is coming, inspired by our shared belief in effective, authentic beauty. Stay tuned for a reveal that will elevate your self-care ritual.
• •Copy: Rissler was founded in 2020 with a clear mission: to push the boundaries of online beauty by valuing efficacy and integrity. Every product we launch is a reflection of our core commitment to quality and our dedication to our customers. We are proud to foster a community built on trust and shared experiences. #BrandValues #CustomerFirst #BeautyInnovation #Risslerco