Brand Tone

Empowering, Approachable & Friendly, Stylish & Trendy, Confident & Playful

Brand Values

• •Empowerment
• •Fashion Enthusiasm & Curation
• •Customer Focus & Connection
• •Quality
• •Inclusivity

Best Practices

• •Lead with Empowerment: Frame product benefits around how they make the customer feel – confident, beautiful, powerful, stylish.
• •Keep it Approachable: Use a friendly, conversational style. Imagine talking to a stylish friend. Avoid overly formal or technical jargon.
• •Inject Playful Confidence: Don't shy away from a little wink or a confident statement that aligns with the "Risqué" name, but always tie it back to positive self-expression.
• •Highlight Curation & Style: Emphasize the thought and care that goes into selecting items, positioning Risqué Clothing as a go-to for trendy and quality pieces.
• •Engage and Invite Interaction: Use questions, calls to action for sharing looks, and a tone that encourages a sense of community, especially on social media.

Social Perception

Local Gem, Source of Stylish Finds, Empowering & Body-Positive, Intriguing Name

Copy Examples

• •Instagram Post (New Dress Arrival): Stop traffic, start conversations. Our new [Dress Name] isn't just a dress, it's a mood. Ready to own the room? ✨ #RisqueClothing #NewCollection #EmpoweredStyle #TorontoFashion
• •Website Banner (General): Risqué Clothing: Where style meets confidence. Discover looks that make you feel as incredible as you are. Shop now and find your beautiful.
• •TikTok Video Caption (Styling Tip): From desk to dinner, effortlessly chic! 😉 Watch how we style our versatile [Item Name] for any occasion. Feeling good is always in. #StyleHack #RisqueLooks #TorontoBoutique #FashionTikTok #OOTD
• •Email Subject Line (Sale Promotion): Treat Yourself! ✨ Empowerment looks good on you (and it's on sale!)
• •Product Description (for a statement piece): Dare to be unforgettable. Our [Product Name] is designed for the woman who isn't afraid to express her unique style and stand out. Crafted with [Material/Feature], it’s more than just clothing – it’s a confidence boost you can wear.