Brand Tone

approachable, modern, and community-focused

Brand Values

• •Quality & Durability
• •Customization & Personalization
• •Community
• •Customer Satisfaction

Best Practices

• •Use Community-Centric Language: Always speak like a member of the community, not just a seller. Use terms and references that resonate with car and personalization enthusiasts.
• •Prioritize User-Generated Content (UGC): Consistently feature and tag customers in your social media posts. This reinforces the value of community and provides authentic social proof.
• •Keep it Simple and Direct: Avoid overly corporate jargon. Your copy should be easy to read, clear, and focused on the product's benefits: quality, durability, and style.
• •Highlight Quality in Your Messaging: Regularly mention the "premium," "durable," and "weatherproof" nature of the vinyl in product descriptions, ads, and posts to reinforce this core brand value.
• •Maintain a Consistent Visual Style: Use high-quality, clean photography for all your content. When sharing UGC, choose images that align with your brand's modern and sleek aesthetic.

Social Perception

The public and its customer base perceive Rising Sun Decals as a reliable and high-quality source for custom vinyl decals.

Copy Examples

• •Clean build, cleaner decal. @[CustomerUsername]'s ride is looking sharp with our custom Rose Gold Holographic vinyl. Want to get your handle on your ride? Tap the link in our bio to create yours. #RisingSunDecals #CustomDecals #CarCulture
• •Your car is your statement. Make it official. Create a high-quality, weatherproof vinyl decal of your Instagram handle or custom text. Built to last through every car wash and road trip. Design yours now and get 15% off your first order!
• •LEVEL UP YOUR LOOK. Summer Sale is on! Get 25% off all custom social media and text decals. Perfect for your car, laptop, or anywhere you want to make your mark. Don't wait, this offer ends Sunday!
• •Ready for a new look? We loved seeing what you did with your last decal! Whether you've changed your handle or just want to freshen things up, we're here to help. As a thank you for being a loyal customer, here’s a free shipping code for your next order: LOYALFAN
• •Rep your handle in style. Our custom Instagram decals are made from premium, all-weather vinyl that’s built to last. Easy to apply and residue-free upon removal, they're the perfect way to connect with your followers IRL. Just type your username, pick your color and size, and we'll handle the rest.