Brand Tone

Humorous & Irreverent, Bold & Confident, Relatable & Down-to-Earth, Engaging & Playful

Brand Values

• •Quality Coffee
• •Fun & Humor
• •Authenticity (in irreverence)
• •Customer Satisfaction
• •Freshness

Best Practices

• •Embrace the Innuendo, Master the Art: Consistently use playful double entendres and cheeky humor that aligns with the brand name. However, ensure the underlying message still clearly communicates product benefits (e.g., freshness, taste, energy). The humor should attract, not obscure.
• •Be Boldly Unapologetic: Maintain a confident, slightly rebellious stance. Don’t shy away from the provocative nature of the brand. This consistency builds a strong, memorable identity. As stated on their site, "If this is your maiden voyage with us, brace yourself—it's gonna be wild."
• •Ground Humor in Quality: Always tie the playful messaging back to the high quality of the coffee. The humor is the hook, but the product excellence is what retains customers. Testimonials often highlight this pleasant surprise.
• •Engage Playfully with the Audience: When interacting on social media or in customer service, maintain the established humorous and friendly tone. Respond to witty customer comments in kind, fostering a community feel.
• •Develop a "Voice Bible": Create an internal guide with examples of on-brand and off-brand copy, approved "cheeky" vocabulary, and no-go zones (if any) to ensure anyone writing for the brand can maintain consistency. This is especially important if multiple people handle communications.

Social Perception

Amused & Entertained, Pleasantly Surprised, Loyal, Conversation Starter, Bold & Unconventional

Copy Examples

• •Headline: Stop Choking Down Boring Coffee. Body: Life’s too short for bland brews. Grab a bag of Rising Cock Coffee and actually look forward to your morning wood… en coffee. Freshly roasted, boldly flavored, and guaranteed to make you crow. Call to Action: Get Your Cock Coffee Today!
• •Headline: What’s Stiff, Dark, and Always Satisfies? Body: Our coffee, obviously. What were you thinking? Rising Cock Coffee delivers a robust, full-bodied experience that’ll get you up and keep you going. No more limp morning routines. Call to Action: Explore Our Bold Blends!
• •Headline: Bad Day? Grab Life by the Beans. Body: Some days require a little extra something to get you through. Our "Caffeine Climax" blend is so good, it’s almost indecent. Prepare for a jolt of energy and flavor that’s anything but vanilla. Call to Action: Experience the Climax!
• •Headline: Your Morning Deserves a Happy Ending. Body: And we’re not just talking about hitting the snooze button. Our "Happy Ending" Vanilla Caramel Crunch coffee is the sweet, satisfying finish your morning (or afternoon, or evening) craves. It's okay to want more. Call to Action: Treat Yourself to a Happy Ending!
• •Social Media Post: Image: A steaming mug of Rising Cock Coffee with a cheeky grin emoji. Text: Warning: May cause excessive productivity and an urge to tell everyone about your amazing cock… coffee, that is. 😉 Our beans are fresh, our roasts are perfected, and our humor is delightfully immature. What’s not to love? #RisingCockCoffee #DamnGoodCoffee #MorningGlory #GetItUp