Brand Tone

Warm and Approachable, Personal and Caring, Professional and Accommodating, Appreciative

Brand Values

• •Personalization and Celebration
• •Quality and Craftsmanship
• •Customer Joy and Satisfaction
• •Support for Local Business/Family
• •Sustainability

Best Practices

• •Embrace Kara's Story: Continue to weave in the personal, "mumpreneur" narrative where appropriate. This builds connection and authenticity. For example, use phrases like "crafted in my home studio" or "as a busy mum, I know how important..."
• •Focus on "Joy" and "Celebration": Use words that evoke positive emotions and highlight the role of candles in marking special occasions and creating warm atmospheres.
• •Highlight Quality and Care: Consistently mention the use of 100% soy wax, premium fragrances, hand-poured craftsmanship, and eco-friendly aspects. This reinforces the value and care put into each product.
• •Maintain a Helpful and Accommodating Voice: Ensure all communications, from product descriptions to customer service responses, are friendly, approachable, and demonstrate a willingness to help customers find or create their perfect candle.
• •Show Gratitude: Regularly thank customers for their support, especially emphasizing the impact of supporting a local, small business. This aligns with the brand's origin and values.

Social Perception

Trusted and Reliable, High-Quality Artisan Product, Excellent for Gifting and Special Occasions, Run by a Passionate and Helpful Owner

Copy Examples

• •Website Homepage Banner: Hand-poured with love, just for you. At RISE The Candle Studio, we craft beautiful soy candles that light up your most precious moments. Let's create your perfect scent story.
• •Instagram Post (Wedding Favours): Say 'thank you' with a flicker of warmth. ✨ Our personalized soy candles are the perfect keepsake for your wedding guests, hand-poured in Western Australia and designed to capture the essence of your special day. Let us help you make your celebration unforgettable. #RISEWeddingGlow #HandmadeWithLove #WeddingFavoursAustralia
• •Facebook Post (Corporate Gifting): Show your clients and team you care with a gift that shines. Our custom-branded corporate candles are thoughtfully designed to reflect your brand's identity, made with premium soy wax for a lasting impression. Contact Kara today to discuss your unique gifting needs! #CorporateGiftingPerth #RISETheCandleStudio #SupportLocalWA
• •Product Description (New Scent): Meet our newest fragrance, [Scent Name]! Imagine [vivid scent description – e.g., 'a gentle breeze carrying notes of wild jasmine and sandalwood']. Hand-poured with 100% natural soy wax, this candle is designed to bring tranquility and joy to your space. Perfect for quiet evenings or as a thoughtful gift. Light a little happiness.
• •About Us Snippet (Email Signature/Flyer): From my home studio to yours, I'm Kara, the heart behind RISE The Candle Studio. Passionate about creating beautiful, eco-friendly soy candles that celebrate life’s special moments and bring a little extra joy. Spreading happiness, one candle at a time.