Brand Tone

Nurturing, informative, aspirational, and inclusive

Brand Values

• •Natural & Plant-Based
• •Health & Safety
• •Efficacy
• •Cruelty-Free
• •Customer Well-being
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., nurturing, informative, aspirational, inclusive) and share it with everyone creating content.
• •Prioritize "Natural" and "Plant-Based" Messaging: Consistently highlight the natural origins of your ingredients and the benefits of plant-based skincare, as this is a core brand value.
• •Emphasize Health, Safety, and Efficacy: Reassure customers by consistently mentioning that products are hypoallergenic, free from harmful chemicals, cruelty-free, and scientifically tested for results.
• •Use Aspirational Yet Relatable Language: Inspire customers with words like "radiant," "glowing," and "luxurious," but ensure the overall message remains approachable and focused on achievable skin health.
• •Maintain Inclusivity in Visuals and Text: Ensure that marketing materials, imagery, and language appeal to a diverse audience, reflecting the brand's commitment to serving all skin types, ages, and genders.

Social Perception

Premium, high-quality products that provide a pampering experience; inclusive and welcoming to a broad audience; emphasizes natural ingredients and ethical practices.

Copy Examples

• •Bring Your Skin Back to Life!®
• •Plant-based skincare for those who want to look and feel luxurious and beautiful without compromising your health.
• •Promote health and beauty for radiant, smooth skin, offering natural skin therapy for a relaxing and soothing experience.
• •Feel clean, confident and beautiful.
• •Solutions for various skin concerns like blackheads, pimples, blemishes, dark spots, and scars, catering to women, men, and teens of all ages and skin types.