Brand Tone

Enthusiastic, passionate, down-to-earth, relatable, conscious, purpose-driven, adventurous, outdoorsy, playful, and lighthearted.

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Community & Connection
• •Authenticity
• •Love for Nature & Outdoors

Best Practices

• •Embrace the "Groovy" & Relatable Voice: Use slightly informal, enthusiastic, and positive language. Think "rad," "groovy," "awesome," "stoked." Keep it authentic and avoid corporate jargon. (Inspired by TikToks like)
• •Highlight Sustainability Naturally: Weave in the benefits of hemp and organic cotton (breathability, durability, eco-friendliness) into product descriptions and storytelling, rather than just listing facts. Connect it to the lifestyle benefits. (As seen in)
• •Connect with the "Why": Remind the audience of the brand's mission – to "disturb the clothing industry," promote conscious consumerism, and foster a sense of community. Let the passion for this mission shine through.
• •Use Storytelling: Share the inspiration behind designs (e.g., "Inspired by the connection of people and plants"), the lifestyle of the Gold Coast, and the founder's journey. This builds a stronger emotional connection.
• •Be Inclusive and Positive: While "Rise Against Division" has an assertive ring, the overall message is about unity and positive change ("Come together, change the world"). Copy should reflect this optimism and a welcoming attitude. Acknowledge cultural roots where appropriate, like the Kombumerri people.

Social Perception

An Australian, eco-conscious label with a "groovy," laid-back, and adventurous vibe, rooted in the Gold Coast lifestyle.

Copy Examples

• •Headline: "Wear the Change. Feel the Coast. Our Hemp Tees are Built for Adventure, Kind to the Planet." Body: "Made from nature's toughest (and softest) fibres, our hemp and organic cotton tees are more than just clothing – they're a statement. Breathable, durable, and designed in Burleigh Heads for a life lived outdoors. Join us, and Rise Against Division."
• •Social Media Post (Image: Person hiking/surfing in their tee): "Sun-soaked adventures and good vibes only! ☀️ Our 'UNDER THE SUN TEE' isn't just ridiculously comfy (thanks, hemp!), it’s a little love letter to the wild and our way of treading lighter on the Earth. What adventures are you taking your R.A.D. gear on? #RiseAgainstDivision #HempClothing #SustainableStyle #OutdoorLife #BurleighHeads"
• •Product Description Snippet (for a new Hemp Hat): "Top off your adventure with our new Hemp Lid. Crafted for sunny days and good times, this eco-friendly hat is built to last, just like your love for the outdoors. Planet-friendly, people-friendly, adventure-ready. #RadHats #HempHeadwear #SustainableAdventure"
• •Email Subject Line: "Feel Good Threads: 10% Off Your First Eco-Tee!" Email Body Snippet: "Hey [Name], ready to join a movement that feels as good as it looks? At Rise Against Division, we're all about comfy, durable hemp and organic cotton gear that’s made responsibly. Discover clothing that loves the planet as much as you do. Get 10% off your first order and let's make a difference, one tee at a time."
• •About Us Snippet: "More than just a clothing brand, Rise Against Division is a call to come together. Born in Burleigh Heads, we're passionate about crafting high-quality, sustainable apparel that disturbs the fast fashion industry. From eco-conscious hemp to ethical production, we’re committed to making a positive impact – on your style and the planet. #WearYourValues #RiseWithRAD"