Brand Tone

Passionate, Rebellious, and Eco-Conscious

Brand Values

• •Environmental Responsibility
• •Ethical Manufacturing
• •Quality & Durability
• •Community & Lifestyle
• •Transparency

Best Practices

• •Always connect the product back to the brand's core mission. Start with the problem (pollution, unethical fashion) and present the clothing as the solution. This reinforces the activist identity.
• •Employ strong, rebellious, and passionate words. Phrases like "Disturb," "Fight Back," "Join the Movement," and "Wear the Change" will maintain the brand's defiant tone.
• •Ground the copy in the surf and outdoor adventure culture. Use language that resonates with this audience—"post-surf," "dawn patrol," "built for adventure"—to keep the brand authentic and relatable.
• •In every piece of copy, emphasize both the personal benefit (comfort, style, durability) and the global benefit (sustainability, ethical production). Example: "Feel good in a tee that also does good for the planet."
• •Back up claims with facts. Casually mention certifications (like Oeko-Tex), the benefits of hemp, and the brand's commitment to fair labor. This builds credibility and trust, turning customers into advocates.

Social Perception

The brand's social perception is positive within its niche, driven by highly favorable customer feedback on product quality and mission. It has a loyal, niche following drawn to its sustainable focus and surf-centric aesthetic, with a strong connection to the local community through events. However, its overall reach is limited due to significant brand name confusion with a well-known band, which hinders online visibility and broader awareness, leading to a lack of independent reviews or media mentions outside its direct channels.

Copy Examples

• •This isn't just a tee. It's a statement. The fashion industry is choking our planet, and we’re here to disturb the peace. Made from a blend of hemp and organic cotton, every thread is a choice for a cleaner, more responsible future. Wear the change. #RiseAgainstDivision #SustainableSurfwear #HempClothing
• •Wear a Revolution. Fight Fast Fashion. Eco-friendly hemp and organic cotton apparel designed to last. Join us in disrupting the industry.
• •Tired of the bullshit? So are we. That's why we created apparel that's good for you and the planet. See our new hemp collection...
• •Show your allegiance to the planet with our 'PLANTS ARE PALS' tee. Crafted from a durable, breathable blend of hemp and organic cotton, this shirt is a middle finger to the polluting practices of the mainstream clothing industry. With a relaxed, oversized fit perfect for post-surf hangs or daily rebellion, it’s more than just apparel—it’s a piece of the movement. Ethically made, eco-consciously designed.
• •Don't Just Buy a Shirt. Join a Movement. Rise Against Division is for those who live for adventure and care about the planet. Based in Burleigh Heads, we make premium hemp and organic cotton gear that fights back against the waste of fast fashion. 🌊 Ready to make an impact? Shop our collection now and get 10% off your first order.