Brand Tone

Nurturing, Educational, Handcrafted, Artisanal, Whimsical, Playful, Trustworthy, Safe, Supportive, and Empowering

Brand Values

• •Child Development & Learning
• •Quality & Craftsmanship
• •Indian Heritage & Local Support ('Vocal-for-Local')
• •Creativity & Imagination
• •Emotional Well-being & Social Skills
• •Sustainability
• •Personalization

Best Practices

• •Highlight 'Handmade' and 'Indian Made': Consistently mention the artisanal quality and the 'Vocal-for-Local' aspect to reinforce brand values of craftsmanship and supporting local communities.
• •Emphasize the educational aspect of play.
• •Showcase the safety and non-allergenic materials used.
• •Promote the brand's commitment to sustainability with fabric dolls.
• •Focus on the emotional well-being and social skills developed through play.

Social Perception

A brand that is perceived as caring, educational, and committed to providing safe, high-quality, and ethically made toys for children, while also supporting local artisans and promoting Indian heritage.

Copy Examples

• •Made in India with non-allergenic fabrics, for your child's safe and joyful development.
• •Give your child the gift of imaginative play.
• •We're proud to be Vocal-for-Local, bringing you quality and charm.
• •Our fabric dolls and accessories are sustainable alternatives that encourage storytelling, empathy, and problem-solving – all while having fun!
• •Each one is handmade with care, ensuring a safe and special playtime experience.