Brand Tone

Connoisseurial, Cool, and Community-Centric

Brand Values

• •Quality & Performance
• •Craftsmanship & Artistry
• •Sustainability
• •Community

Best Practices

• •Balance 'Why' with 'How': Always connect the technical features (the 'how,' e.g., 'borosilicate glass,' 'nine-hole vortex') with the experiential benefits (the 'why,' e.g., 'smoother flavor,' 'cooler smoke,' 'perfect pull').
• •Embrace the Culture: Use language that resonates with cannabis connoisseurs without relying on clichés. Words like 'session,' 'pull,' 'draw,' and 'elevate' are authentic to the culture and fit the brand's premium positioning.
• •Highlight the Craftsmanship: Consistently mention that the tips are 'handcrafted,' 'American-made,' or 'blown in Colorado.' This reinforces the premium quality and justifies the price point.
• •Speak to the Community: Use inclusive language like 'RipTip Family,' 'the crew,' and 'the circle.' Encourage user-generated content in your copy and make customers feel like they are part of an exclusive club of enthusiasts.
• •Let the Visuals and Copy Work Together: On visually-driven platforms like Instagram, keep the copy concise. Let the high-quality product shots do the talking, and use the caption to reinforce one or two key values, like artistry or performance, with a clear call to action.

Social Perception

Overwhelmingly positive, especially among seasoned users, who see it as a premium investment for a smoother, more flavorful experience. Some criticism exists regarding the price, which loyal users defend by emphasizing superior quality, durability, and performance.

Copy Examples

• •Engineered for the Perfect Pull. The Science of a Smoother Session.
• •Art you can feel in every hit. Our new Atomic Burst Dichro isn't just a tip—it's the centerpiece of your session. Hand-blown in Colorado and designed for an unmatched vortex of cool, smooth flavor. Who’s adding this to their collection? #RipTip #GlassArt #EnhancedExperience
• •The Session Starter. Our 12mm tip is crafted for moments meant to be shared. The nine-hole vortex ensures every person in the circle gets a cool, consistent draw, no matter how big the roll. Pass it around and elevate the entire crew.
• •Your RipTip was just the beginning. The experience is always evolving. We just dropped a new UV-reactive collection that brings a new dimension to your nighttime sessions. As part of the RipTip family, we wanted you to see it first. Light it up.
• •Often imitated, never duplicated. While others try, our patented nine-hole vortex stands alone in delivering a cooler, cleaner experience. Feel the difference that true American craftsmanship makes. Don’t settle. Upgrade your roll.