Brand Tone

Professional and Expert, Direct and No-Nonsense, Customer-Centric and Supportive, Confident and Proud, Helpful/Informative

Brand Values

• •Durability and Quality
• •Efficiency and Performance
• •Innovation and Continuous Improvement
• •Customer Focus and Direct Support
• •Problem Solving for Professionals

Best Practices

• •Focus on the Professional User: Always address the specific pain points and needs of pool service professionals (e.g., time savings, durability, efficiency, handling heavy debris loads).
• •Highlight Durability and Performance: Use strong, confident language when describing product features and benefits, emphasizing longevity and power. Back up claims with specifics like warranty duration or material quality.
• •Maintain a Direct, No-Fluff Approach: Get straight to the point. Avoid overly casual or gimmicky language. Clearly explain how the product solves problems.
• •Emphasize Support and Partnership: Reinforce the "sell direct" benefit and the company's commitment to customer success and responsiveness. Position the brand as a supportive partner rather than just a supplier.
• •Show, Don't Just Tell (Where Possible): Incorporate testimonials, case studies (even brief ones), or user-generated content references that showcase the vacuum's effectiveness and reliability in real-world scenarios.

Social Perception

Highly Regarded by Professionals, Excellent Customer Service, Durable and Long-Lasting Investment, Superior to Competitors, Innovative

Copy Examples

• •Headline: Stop Fighting Debris. Start Dominating It. The Riptide Pool Vacuum. Body: Built for the demands of professional pool service, Riptide vacuums deliver relentless power and unmatched durability. Clean faster, work smarter, and leave every pool pristine. We sell direct – no runaround, just results.
• •Headline: Your Route Just Got Easier. And More Profitable. Body: The Riptide SL: Engineered with high-torque motors and a 10-year housing warranty. Spend less time wrestling with inferior gear and more time growing your business. Experience the Riptide difference.
• •Headline: Heavy Debris? Challenging Access? Meet Your Solution: The Riptide XP. Body: When portability and power are paramount, the Riptide XP delivers. Our cartless design tackles tough-to-reach pools without sacrificing the cleaning muscle you expect from Riptide. Built strong, designed smart.
• •Headline: The Last Pool Vacuum You'll Want to Buy. Engineered for Pros, By Pros. Body: We listened to pool professionals. We innovated. The result? A vacuum system that’s consistently rated for top performance, durability, and backed by customer service that actually serves. Invest in Riptide.
• •Headline: Tired of Vacuums That Can't Keep Up? Upgrade to Riptide. Body: Featuring our exclusive locking bag ring – no more blow-offs. Ceramic wheel bearings for smooth operation. And direct access to the team who designed it. This isn't just a vacuum; it's a business partner.