Tono de Marca

Vibrant & Energetic, Confident & Empowering, Authentic & Natural, Friendly & Approachable, Passionate & Joyful, Conscious & Responsible

Valores de Marca

• •Brazilian Essence: Deeply inspired by Brazilian culture, joy, and vibrant energy.
• •Human-centric & Inclusive: Designs for all body types, promoting equality, respect, and well-being for employees and partners.
• •Quality & Durability: Focus on high-quality, timeless swimwear designed to last, rather than fast fashion.
• •Sustainability & Eco-consciousness: Commitment to protecting nature through solar energy use, water recycling, biodegradable and eco-friendly materials, and reducing waste.
• •Optimism & Joy: Spreading happiness through vibrant colors and nature-inspired prints, aiming to make the world a better place.
• •Authenticity & Natural Beauty: Believing in simple, natural beauty and not retouching photos.
• •Empowerment & Confidence: Creating swimwear that allows women to feel good, confident, and express their individuality.

Mejores Prácticas

• •Embrace the Brazilian Spirit: Infuse copy with warmth, energy, and the vibrant imagery of Brazil. Use words that evoke sun, sea, joy, and celebration.
• •Speak Human to Human: Maintain a friendly, approachable, and inclusive voice. Emphasize connection, equality, and the "Made by and for humans" ethos.
• •Highlight Values Authentically: Weave in mentions of sustainability, ethical production, quality, and natural beauty naturally, rather than as an afterthought. Show, don't just tell.
• •Empower and Uplift: Use positive language that makes the audience feel confident, beautiful, and ready for adventure. Focus on how the swimwear makes them feel.
• •Be Visually Consistent with Words: Ensure the copy aligns with the vibrant, sunny, and natural imagery used. The words should paint the same picture as the visuals, reinforcing the brand's aesthetic and feel.

Percepción Social

Customers generally perceive Riodesol as a provider of high-quality, stylish Brazilian swimwear with vibrant designs. The connection to Brazilian culture is a strong and positive association. The brand is increasingly recognized for its efforts in sustainability and ethical practices. There's an appreciation for the flattering fits designed for various body types. Some customer feedback on third-party retail sites indicates occasional issues with sizing, suggesting a need for clear sizing guides. The brand appears to be well-regarded for its colorful and playful aesthetic.

Ejemplos de Copy

• •Headline: "Dive into Joy. Discover Rio de Sol." Body: "Unleash your inner sunshine with our vibrant Brazilian bikinis. Crafted with love in Rio and designed to make you feel as radiant as a summer day. Ethically made, effortlessly you. #Riodesol #BrazilianSpirit" Tone: Vibrant, Joyful, Authentic.
• •Headline: "Confidence in Every Curve. Sunshine in Every Stitch." Body: "At Rio de Sol, we celebrate you. Our swimwear is designed to embrace every body with flattering cuts and the vibrant energy of Brazil. Feel beautiful, feel empowered, feel Rio. #RiodesolWoman #EcoChic" Tone: Empowering, Confident, Inclusive.
• •Headline: "More Than a Bikini. It's a Brazilian State of Mind." Body: "From the sun-kissed beaches of Rio to your next adventure. Our timeless swimwear, made with sustainable materials, brings you the quality you deserve and the vibrant joy you crave. Wear the sunshine. #MadeInBrazil #SustainableSwim" Tone: Authentic, Passionate, Conscious.
• •Headline: "Color Your Summer, Responsibly." Body: "Feel the warmth of Rio with every piece. Our eco-friendly bikinis are bursting with life, color, and our commitment to a healthier planet. Look good, feel good, do good. #RiodesolSustainable #VibrantLiving" Tone: Vibrant, Conscious, Optimistic.
• •Headline: "Naturally You. Naturally Rio de Sol." Body: "We believe in real beauty. That's why our swimwear is designed to flatter your natural shape, and our photos are always photoshop-free. Embrace the authentic, vibrant spirit of Brazil. #RealBeauty #Riodesol" Tone: Authentic, Natural, Confident.