Brand Tone

vibrant, confident, sensual, joyful, sunny, and carefree.

Brand Values

• •Authentic Brazilian Craftsmanship
• •Quality and Durability
• •Femininity and Confidence
• •Sustainability and Social Responsibility
• •Human-Centric Approach

Best Practices

• •Lead with the Brazilian Essence: Always connect the product back to its origin. Use words like "samba," "sun-kissed," "Rio," and "vibrant energy" to reinforce the brand's unique identity.
• •Emphasize Quality and Sustainability: In product descriptions and "About Us" sections, consistently mention the high-quality, durable materials and the brand's eco-friendly practices. This justifies the premium positioning and appeals to conscious consumers.
• •Use a Confident and Empowering Voice: Write copy that speaks directly to a bold, joyful woman. Frame the swimwear not just as an item of clothing, but as a source of confidence and a tool for adventure.
• •Be Visually and Verbally Vibrant: Ensure the language is as colorful and dynamic as the swimwear itself. Use active verbs and sensory descriptions. Pair this copy with high-quality, sunny, and energetic imagery.
• •Maintain a Human Touch: Whether in social media replies or email newsletters, maintain a warm, personal, and approachable tone. Reinforce the message that Rio de Sol is a brand by and for people who love the sun.

Social Perception

The general perception of Rio de Sol is that of a premium, authentic Brazilian swimwear brand. Customers and fashion outlets recognize it for its vibrant designs, high-quality materials, and flattering cuts. It is perceived as a brand for women who are confident, adventurous, and appreciate a style that is both chic and playful. The emphasis on 'Made in Brazil' adds a layer of authenticity that distinguishes it from mass-market competitors.

Copy Examples

• •Woven with the rhythm of samba and the warmth of the sun. Our new collection is handmade in Brazil, for every woman who carries summer in her soul. Discover the feeling of Rio. ☀️ #RioDeSol #MadeInBrazil #SummerEnergy
• •Your Endless Summer Starts Here. Authentic Brazilian Swimwear, Made to Last.
• •Just Dropped: Colors from the heart of Brazil 🇧🇷
• •Embrace the sun in our 'Ipanema' bikini. Featuring a bold tropical print and our signature sensual cut, this piece is handcrafted from sustainable, high-quality fabrics in our Rio workshop. It's more than a bikini—it's confidence you can wear.
• •Headline: Feel the Brazilian Spirit. Body: Tired of swimwear that doesn't last the season? Rio de Sol is different. We create timeless, durable, and vibrant bikinis, handmade with love in Brazil. Shop our sustainable collection and find your perfect fit today!