Brand Tone

Elegant, Romantic, Helpful, Practical, and Confident

Brand Values

• •Quality & Realism
• •Accessibility & Affordability
• •Customer Satisfaction & Support
• •Lasting Memories & Keepsakes
• •Sustainability & Eco-Friendliness

Best Practices

• •Develop a Brand Voice Guide: Document Rinlong's specific tone (Elegant, Romantic, Helpful, Practical, Confident), key messaging points, "do's and don'ts" for language, and target audience personas. Share this with anyone creating content.
• •Prioritize "Elegant Realism" in Language: Consistently use descriptive and evocative language that highlights the beauty, craftsmanship, and lifelike quality of the flowers, mirroring the visual appeal. Words like "exquisite," "handcrafted," "meticulous," "vibrant," and "natural-looking" should be staples.
• •Emphasize Solutions and Benefits: Frame copy around how Rinlong solves wedding flower challenges – cost, longevity, allergies, stress. Focus on the benefits: lasting memories, affordability, convenience, and timeless beauty.
• •Incorporate Customer Voices Authentically: Regularly use genuine customer testimonials and stories (with permission) in marketing materials. This reinforces trust and the brand's customer-centric value. Ensure the language surrounding these testimonials aligns with the overall brand tone.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy on all platforms (website, social media, ads) is consistent with the visual imagery used. Romantic and elegant visuals should be paired with equally romantic and sophisticated text. TikTok can be slightly more informal but should still reflect the core values of quality and beauty.

Social Perception

Trusted & Reliable, Beautiful & Realistic Alternative, Smart & Practical Choice, Problem Solver

Copy Examples

• •Headline: Everlasting Elegance for Your Unforgettable Day. Discover Rinlong. Body: Say 'I do' to breathtaking beauty that lasts a lifetime. Our handcrafted silk floral arrangements offer the romance of fresh flowers without the fleeting lifespan. Create timeless memories, not wilting worries. Explore our collections.
• •Headline: Your Dream Wedding, Beautifully Attainable. Rinlong Flowers. Body: Fall in love with our stunningly realistic artificial flowers and save up to 70% compared to fresh blooms. From bridal bouquets to centerpieces, get premium quality and timeless style that fits your budget and vision. Plan your perfect day with us.
• •Headline: Picture-Perfect, Stress-Free. The Rinlong Promise. Body: Focus on your magical moments, not your flowers. Our ready-to-use, always-vibrant silk arrangements ensure flawless beauty from the first photo to the last dance – and beyond. Experience the Rinlong difference.
• •Headline: Cherish Every Petal, Forever. With Rinlong. Body: Why let your beautiful wedding flowers fade? Our exquisite silk bouquets are designed to be treasured keepsakes, just like your precious memories. Durable, allergen-free, and always in season. Find your forever flowers.
• •Headline: Real Brides, Real Reviews, Real Beauty. Choose Rinlong. Body: "I was stunned...impossible to tell they are fake!" - Emma S. Thousands of happy brides have trusted Rinlong for their special day, praising our quality, realism, and dedicated service. Let us help you craft your dream wedding florals.