Brand Tone

Passionate, Performance-Focused, Community-Oriented, Direct & Confident, Proudly American (for certain products)

Brand Values

• •Performance & Quality
• •Innovation
• •Community Support & Growth
• •Passion for Hockey
• •American Craftsmanship (for Rink Rat)

Best Practices

• •Speak the Language of Hockey Players: Use terminology and references that resonate with the roller hockey community (e.g., "shift," "glide," "grip," "break-in period," "tile surface"). This shows authenticity and understanding.
• •Always Emphasize Performance and Quality: Whether it's a product description, social media post, or ad, consistently highlight how Rinkster products help players perform better. Back this up with technical details where appropriate.
• •Show, Don't Just Tell, Your Passion: Infuse copy with genuine enthusiasm for the sport. Share stories of players, highlight community involvement, and use an energetic voice. The "Eat. Sleep. Hockey." tagline is a good anchor.
• •Be Direct and Confident, But Not Arrogant: Clearly state the benefits and superiority of your products without overly aggressive or boastful language. Customer testimonials and technical specs can support your claims.
• •Maintain Visual Consistency with Action and Community: Ensure that imagery and video content align with the brand's values by showcasing players in action, the intensity of the game, and community events. This reinforces the verbal messaging.

Social Perception

Respected & Reliable, Specialized & Expert, Community-Focused, Go-To for Serious Players

Copy Examples

• •Headline: Dominate the Rink. Unleash Your Speed. Body: Stop dreaming about the perfect glide and start experiencing it. Rinkster Hockey wheels are engineered with proprietary MTech™️ technology for unparalleled grip and explosive speed, game after game. Gear up and leave your competition behind. #RinksterHockey #PerformanceUnleashed
• •Headline: Built by Players, For Players. Body: We live and breathe hockey, just like you. That’s why every Rinkster product, from our "Made in the USA" Rink Rat wheels to our pro-grade bearings, is designed for ultimate performance and durability. We’re not just selling gear; we’re fueling your passion. Join the Rinkster family. #EatSleepHockey #RinksterDifference
• •Headline: Your Game-Changing Moment Starts Here. Body: Feel the Rink Rat Trickster X difference – game-ready wheels that offer insane grip and speed right out of the box. Crafted for players who demand the best, because we know every shift counts. What will your Rinkster moment be? #RollerHockey #NextLevelPerformance
• •Headline: More Than Gear. It's a Community. Body: Rinkster Hockey is proud to support roller hockey events and players from local rinks to national stages. We believe in growing the game we love. When you choose Rinkster, you're joining a community dedicated to passion, performance, and pushing the limits. Tag your team and tell us how you #GrowTheGame!
• •Headline: Precision Engineered. Victory Assured. Body: Don't let your bearings slow you down. Rinkster Assassin bearings are the "Competition Killer," designed for unmatched speed and durability when it matters most. Get the edge you need. Shop now and feel the Rinkster advantage. #HockeyTech #RinksterBearings