Brand Tone

Friendly and Approachable, Value-Oriented and Practical, Helpful and Customer-Focused, Enthusiastic and Positive, Reliable and Trustworthy

Brand Values

• •Value for Money
• •Quality
• •Customer Satisfaction & Service
• •Convenience
• •Growth and Innovation
• •Everyday Happiness

Best Practices

• •Develop a "Brand Voice" Guide: Document the defined tone (e.g., Friendly, Value-Driven, Helpful, Positive, Reliable) with examples of "do's and don'ts" for writers. Include key phrases and words that align with the brand (e.g., "everyday happiness," "great value," "quality you can trust").
• •Focus on Customer Benefits & Solutions: Frame copy around how products solve customer problems or enhance their lives, reinforcing the "helpful" and "customer-focused" aspects. Instead of just listing features, explain the "everyday happiness" or "convenience" they bring.
• •Maintain Authenticity: Use clear, straightforward language. Avoid overly corporate jargon. Let the "founded by friends" origin story subtly influence a more relatable and less formal (but still professional) communication style.
• •Ensure Consistency Across All Channels: The tone used on the website, in emails, on social media, and even in customer service responses should be harmonious. Regular internal reviews of content can help maintain this.
• •Incorporate "Value" and "Quality" Naturally: Weave in messages about good value and dependable quality without being repetitive or pushy. For example, "Built to last, priced for your life." This reinforces core brand promises consistently.

Social Perception

The brand is generally perceived as legitimate and trustworthy, offering good value. Their efforts in branding and customer engagement seem to be cultivating a positive image focused on bringing "everyday happiness" through their products.

Copy Examples

• •Homepage Banner: "Your Home, Happier. Discover quality homeware at prices that smile back. Fast delivery & everyday value, that's the Rinkit promise!"
• •Product Description (e.g., for Nicola Spring patterned mugs): "Start your day with a splash of joy! Our Nicola Spring mugs aren't just for your coffee; they're a little piece of happiness, designed by us with love and crafted for quality you can feel. Great value, great mornings."
• •About Us Snippet: "From three friends in a bedroom to bringing smiles to homes worldwide! Since 2008, Rinkit has been all about finding and creating stylish, dependable homewares that don't break the bank. We believe everyone deserves a home they love."
• •Email Subject Line for a Sale: "Psst! Happiness is on Sale! Your favourite Rinkit homewares at even happier prices."
• •Social Media Post (showcasing a customer's styled product): "We LOVE seeing how you bring Rinkit into your homes! @[CustomerHandle] has styled our Harbour Housewares shelf beautifully – creating everyday calm. Share your #RinkitHappyHome for a chance to be featured!"