Brand Tone

Romantic & Aspirational, Accessible & Value-Oriented, Customer-Centric & Trustworthy, Enthusiastic & Passionate

Brand Values

• •Affordability & Value
• •Quality & Craftsmanship
• •Uniqueness & Style
• •Customer Satisfaction
• •Trust & Transparency

Best Practices

• •Focus on Storytelling: Weave the brand's origin story and the emotional significance of jewelry into product descriptions, social media posts, and email marketing.
• •Maintain a Positive and Supportive Customer Focus: Ensure all copy, especially in customer service interactions, FAQs, and return policies, reflects the brand's commitment to customer happiness and support.
• •Address customer concerns openly where appropriate and manage expectations clearly, especially regarding shipping or product variations if handmade.
• •Highlight affordability without sacrificing perceived luxury. Use language that conveys value and quality.
• •Incorporate customer testimonials and reviews prominently to build trust and social proof.

Social Perception

Internally Promoted Perception: Customer-focused brand delivering high-quality, unique, and affordable jewelry, backed by numerous positive testimonials. Neutral/Concerned: Mixed reviews indicate that not all customer experiences may align perfectly with the brand's promises.

Copy Examples

• •Find the perfect symbol of love at a price you'll adore.
• •Crafted with passion, designed for timeless elegance.
• •Experience affordable luxury with our uniquely sourced jewelry.
• •We're dedicated to helping you find beautiful, high-quality jewelry without breaking the bank.
• •Your happiness is our number one priority. We stand behind our jewelry with a lifetime warranty.