Brand Tone

Supportive and Affirming, Community-Focused, Informative and Educational, Approachable and Friendly, Empowering, Direct and Honest

Brand Values

• •Inclusivity
• •Safety
• •Affordability
• •Quality
• •Community Support
• •Empowerment
• •Discretion
• •Body Positivity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., supportive, informative, empowering), including "do's and don'ts" for language, specific empowering vocabulary, and the overall feeling you want to evoke.
• •Prioritize Audience Understanding: Always write with the specific needs, experiences, and sensitivities of the transgender and gender non-conforming community in mind. Use inclusive and affirming language consistently.
• •Show, Don't Just Tell: Instead of just saying you're supportive, demonstrate it through customer testimonials, user-generated content, and by addressing community concerns directly and empathetically in your copy.
• •Maintain Consistency Across All Channels: Ensure that the tone used on your website, social media platforms, email marketing, and customer service interactions is uniform and reinforces the same core values.
• •Educate and Empower: Use copy not just to sell, but also to provide valuable information (e.g., safe binding tips, resources), positioning the brand as a knowledgeable and caring resource within the community.

Social Perception

Trusted Resource, Community Ally, Positive Impact, Responsive, Ndure Beauty Connection benefits from the trust and positive perception established by Ring Binder Depot

Copy Examples

• •Feel confident, feel you. Our [Product Name] binder is designed for safe, comfortable affirmation all day long. Join the Ring Binder Depot family and embrace your true self. #BindSafely #GenderAffirmation #YouAreValid
• •Your journey is unique, and we're here to support it every step of the way. Thank you to [Customer Tag/Name, with permission] for sharing your light with us! ✨ What does gender euphoria feel like for you? Share in the comments! #RBDCommunity #TransJoy #LGBTQSupport
• •Your Comfort, Our Priority: Special Offer Inside!
• •Supporting Your Journey: Quality Binders & Affirming Gear, Made With You in Mind.
• •Nourish your authentic self. Our Ndure Beauty [Product Name] is crafted with care, because self-care is part of your journey. Explore a touch of beauty, designed for everyone. #NdureBeauty #SelfCare #AuthenticYou