Brand Tone

Conscious and Responsible, Inclusive and Welcoming, Passionate and Innovative, Approachable and Simple, Nutritious and Delicious

Brand Values

• •Health and Nutrition
• •Sustainability and Environmental Responsibility
• •Quality and Care
• •Inclusivity
• •Simplicity and Versatility

Best Practices

• •Always Emphasize "Deliciously Nutritious": This core message should be woven into product descriptions, social media posts, and ads. Highlight both the taste and the health benefits.
• •Maintain an Inclusive and Welcoming Voice: Use language that invites everyone to try Rikü products, avoiding jargon that might alienate non-vegans. Phrases like "everyone fits at this table" should guide the tone.
• •Showcase Passion and Responsibility: Communicate the care and dedication behind the brand – from ingredient sourcing to environmental consciousness. Let the passion for a plant-based lifestyle shine through.
• •Keep it Simple and Approachable: Focus on the ease of preparation and the versatility of the products. Avoid overly technical or complex language. The goal is to make plant-based eating accessible.
• •Be Authentic and Transparent: Share the brand story, the "why" behind Rikü. Be honest about ingredients and processes. This builds trust and resonates with conscious consumers.

Social Perception

Positive for Vegans/Vegetarians, Growing Recognition, Mixed on Specific Product Taste/Expectations, Trusted for Vegan Certification, Associated with Health and Natural Ingredients, founders' story adds a personal and relatable touch.

Copy Examples

• •Rikü: Deliciously Nutritious, Kind to the Planet. Explore a world of flavor where eating well and living consciously go hand in hand. Our 100% plant-based foods are crafted with care, packed with superfood goodness, and designed for your busy life. From our family to yours, enjoy food that loves you back. #Rikü #DeliciosoyNutritivo
• •No Compromises. Just Plants. Pure Rikü. Tired of choosing between taste and your values? At Rikü, we believe you deserve both. Our innovative vegan meats and meals are made with passion in our dedicated vegan facility, ensuring every bite is as delicious as it is responsible. Discover your new favorite today! #PlantBasedPower #VeganChile
• •Everyone's Invited to the Rikü Table! Vegan, vegetarian, flexitarian, or just a little food-curious? Rikü makes plant-based eating simple, versatile, and incredibly tasty. Quick weekday dinners or weekend feasts – we've got you covered with goodness that’s easy to love and even easier to prepare. #RiküForAll #EasyVegan
• •Fuel Your Wellness with Rikü's Plant-Powered Goodness. Nourish your body, delight your taste buds, and support a healthier planet with Rikü. We carefully select the finest natural ingredients and superfoods to create meals that are as wholesome as they are satisfying. Feel good about what you eat. #HealthyEating #Superfoods #RiküLife
• •Taste the Future of Food. Taste Rikü. Join the movement towards a more sustainable and delicious way of eating. Rikü is pioneering innovative plant-based alternatives that don't just replace, they elevate. Experience the vibrant flavors and satisfying textures that make conscious eating an exciting adventure. #VeganInnovation #EatPlants