Brand Tone

Expert and Knowledgeable, Helpful and Solution-Oriented, Passionate, Trustworthy and Reliable, Approachable and Friendly

Brand Values

• •Expertise & Experience: Decades of experience in woodworking and wood care are a cornerstone of the brand.
• •Quality: Offering high-quality WOCA products.
• •Customer Support & Solutions: A commitment to helping customers find the right solutions for their wood care needs and offering professional services.
• •Passion for Wood: A deep appreciation for wood as a material.
• •Honesty and Transparency: Providing clear information about products and their application, including safety warnings.

Best Practices

• •Emphasize Expertise and Passion: Always weave in the depth of knowledge and genuine love for wood. Use phrases that highlight experience and dedication (e.g., "With years of hands-on experience," "Our passion for wood means...").
• •Be Solution-Oriented and Helpful: Frame content around solving customer problems. Use clear, instructive language, and offer actionable advice. Anticipate customer questions.
• •Maintain an Approachable and Trustworthy Voice: While expert, avoid overly technical jargon unless explained. Use a friendly, direct tone. Referencing "Ronny" can personalize the brand.
• •Focus on Quality and Benefits: Highlight the quality of WOCA products and the long-term benefits of proper wood care (e.g., durability, beauty, protection).
• •Educate and Inform: Use blogs, social media, and product descriptions as opportunities to educate customers on the best wood care practices, reinforcing the brand's role as a knowledgeable authority.

Social Perception

A reliable source for WOCA products, Knowledgeable and able to offer sound advice due to the founder's background, A go-to for specific wood care problems.

Copy Examples

• •Headline: "Rediscover the Soul of Your Wood. Expert Care, Lasting Beauty." Body: With over 35 years of passion for wood, Ronny and the RIKO Holzpflege team bring you the finest WOCA care products. From reviving tired parquet to protecting your cherished wooden furniture, we provide the expertise and solutions to make your wood shine.
• •Social Media Post: "Spilled wine on your new oak table? Don't panic! Our WOCA Spot Remover is designed to tackle tough stains while being gentle on your wood. Got a tricky wood care question? Ask Ronny in the comments below – your wood's best friend! #WoodCareTips #RIKOHolzpflege #WOCA"
• •Product Page Snippet (for WOCA Diamond Oil): "Give your floors the ultimate protection and a stunning, natural finish with WOCA Diamond Oil. Backed by our decades of experience, we know this is the quality your wood deserves. Tough, beautiful, and easy to maintain."
• •Blog Post Title Idea: "Ronny's Guide to Spring-Cleaning Your Wooden Terrace: Get Ready for Sunshine!" Excerpt: The birds are singing, and the sun is peeking through! It's time to give your wooden terrace some TLC after the long winter. Follow my simple steps using WOCA Exterior Cleaner, and your outdoor oasis will be ready for enjoyment in no time. Let's care for that wood!
• •Service Page Headline: "More Than Just Products – Professional Wood Care Service." Body: Is your parquet floor looking dull and lifeless? The RIKO Holzpflege service team can restore its former glory. With expert cleaning, oiling, and maintenance, we bring our passion for wood directly to your home.