Brand Tone

Empowering, educational, luxurious, personal, approachable, and sophisticated.

Brand Values

• •Quality and Expertise
• •Ethical Sourcing and Love
• •Empowerment
• •Authenticity and Transparency

Best Practices

• •Lead with Expertise: Always leverage the founder's professional background as a licensed cosmetologist. Use phrases like "Expertly crafted," "Stylist-approved," and "From a professional to you" to build trust.
• •Weave in the "Why": Continuously connect back to the brand's core values of "love" and ethical sourcing. Remind customers what "Rikat" stands for and the positive impact of their purchase.
• •Balance Luxury with Education: Maintain a high-end, luxurious tone for product marketing while providing accessible, educational content on social media. The language should be sophisticated but not alienating.
• •Empower, Don't Just Sell: Frame your copy around the benefits for the customer—increased confidence, a flawless look, and the knowledge to maintain their investment. The goal is to make them feel capable and beautiful.
• •Maintain a Consistent Founder's Voice: Whether writing website copy or social media captions, channel the founder's personal, encouraging, and expert tone. This creates a cohesive and authentic brand personality across all platforms.

Social Perception

Rikat Beauty is perceived as a high-end, trustworthy brand by its customers. The founder's expertise as a licensed cosmetologist lends significant credibility. Customers express satisfaction with the quality and natural appearance, seeing the brand as an investment in quality hair. On social media, it's viewed as a valuable resource for hair education and inspiration.

Copy Examples

• •Invest in your crown. Our ethically sourced, 100% virgin remy hair isn't just a wig—it's a statement of quality and self-love. Discover the Rikat Beauty difference.
• •From stylist to entrepreneur, my passion is crafting the perfect look for you. Each wig is made with over 15 years of expertise and a whole lot of love. - Kazal Nolly, Founder
• •Tired of wigs that don't last? Our custom units are crafted to last up to 4 years with proper care. Get the look you love, for longer.
• •Unlock your most confident self. Our glueless wigs are designed for a seamless, natural look that's easy to apply and secure to wear. Ready to transform your style?
• •Beauty with a conscience. Every Rikat Beauty purchase supports women and their families in rural communities in Cambodia and India. Look good, and feel good knowing you're making a difference.