Brand Tone

Scientific, innovative, health-conscious, trustworthy, modern, educational, and approachable.

Brand Values

• •Innovation and Future-Forward Thinking
• •Sustainability and Ecological Responsibility
• •Health and Wellness
• •Quality and Purity
• •Family Heritage and Local Roots

Best Practices

• •Lead with "Future of Food": Always frame the narrative around innovation and the future. Use phrases like "food of the future," "next-generation nutrition," and "pioneering cultivation." This reinforces your primary value of being a forward-thinking brand.
• •Balance Science with Accessibility: While the scientific backing is a key strength (mentioning proteins, antioxidants, phycocyanin), always connect it to a tangible, everyday benefit (e.g., "more energy," "stronger immunity," "healthy lifestyle"). The recipe section is a great example of this; continue to integrate spirulina into familiar foods to lower the barrier to entry for new customers.
• •Emphasize "Local & Pure": Consistently differentiate from competitors by highlighting your Belgian roots and closed-loop cultivation process. Use terms like "homegrown," "Flemish soil," "guaranteed purity," and "sustainably farmed in Belgium." This builds trust and appeals to consumers who prioritize quality and local sourcing.
• •Tell the Heritage Story: Weave the "3rd generation tomato farm" story into "About Us" pages, blog posts, and occasional social media content. This narrative is a powerful differentiator that adds authenticity and a human element to a high-tech product. It shows you are not a faceless corporation, but a family with deep agricultural roots embracing innovation.
• •Maintain a Confident, Educational Tone: Your tone should be that of a knowledgeable and passionate expert. Be definitive in your claims about health benefits and quality, backed by the reality of your cultivation process. Create blog and social media content that educates the audience not just about your product, but about the benefits of spirulina and the importance of the protein transition in general.

Social Perception

Innovative and promising startup, pioneer in the algae industry, strong public support (e.g., EIWIT Festival 2023 award), highly positive customer reviews (tasty, nutritious, reliable, homegrown), key player in the future of food, credible, forward-thinking, with a strong, scientifically-backed product.

Copy Examples

• •The Future of Your Morning Routine. Power up your day the smart way. Just one scoop of our locally-grown spirulina powder infuses your breakfast with 64% protein, essential vitamins, and powerful antioxidants. Grown in a pure, closed-loop system right here in Belgium, it’s the clean energy you’ve been looking for. Welcome to the future of food. #Rijtak #Spirulina #Superfood #HealthyLiving #ProteinBoost
• •From Our High-Tech Farm to Your Table, 24/7. We traded tomato rows for bioreactors to bring you the food of the future. Our Rijtak spirulina is sustainably grown for maximum purity and nutritional value. Now, getting your daily superfood boost is easier than ever with our 24/7 algae vending machine in Sint-Katelijne-Waver. Can't make it? Our webshop is always open. #InnovationInAgriculture #Rijtak #SupportLocal #HealthyHabits #FutureOfFood
• •Purity You Can Trust. Nutrition You Can Feel. Experience the Rijtak difference. Unlike imported alternatives, our spirulina is ecologically cultivated in a controlled environment, ensuring every gram is packed with pure, unadulterated goodness. Elevate your health with a superfood grown on Flemish soil.
• •How a 3rd-Generation Tomato Farm is Pioneering the European Protein Transition with Microalgae.
• •Buy Pure Belgian Spirulina | Rijtak Official Site. Rich in protein & antioxidants. Sustainably grown in Belgium for superior quality. Order our spirulina powder & capsules online for a healthier you.