Brand Tone

Warm and Inviting, Authentic, and Modern

Brand Values

• •Authenticity
• •Everyday Joy & Special Moments
• •Quality Craftsmanship
• •Modern & Timeless Design
• •Balance Over Perfection
• •Human Connection
• •Accessibility & Affordability

Best Practices

• •Focus on "Real Life" Scenarios: Use language and imagery that reflect genuine, everyday moments rather than overly formal or staged settings. Talk about enjoying takeout on beautiful plates or simple family meals.
• •Emphasize Sensory Details and Joy: Describe the feel of the handcrafted pieces, the visual appeal of the colors, and the joy of using beautiful objects daily. Use words like "delight," "joy," "beautiful," "feel."
• •Highlight Craftsmanship with Humility: Talk about the Portuguese artisans and family-owned factories, the hand-finished details, and the "perfectly imperfect" nature of the items, which adds to their charm and authenticity.
• •Keep it Warm, Approachable, and Slightly Informal: Use a friendly and conversational tone. Ask questions to engage the audience. Avoid overly technical jargon or a stiff, corporate voice.
• •Maintain Visual and Verbal Cohesion: Ensure that the copy consistently aligns with the brand's clean, modern, and warm visual identity across all platforms. The message should always echo the core values of authenticity, quality, and everyday beauty.

Social Perception

Customers generally perceive Rigby Home positively. They are often praised for the quality, durability, and beauty of the tableware. Reviews mention items feeling 'sturdy and well made' and having a 'beautiful color'. The products are seen as elevating everyday dining experiences, making even simple meals feel special. Customers appreciate the modern aesthetic and the unique, handcrafted nature of the pieces, noting that 'no two pieces are identical'. The versatility of the items for various occasions is also a positive point. The brand is described as 'classy' and 'fun'. Some reviews indicate items are 'Expensive but worth building my set slowly!'

Copy Examples

• •Instagram Post (Image: A cozy breakfast setting with Rigby mugs and bowls): "Morning light and your favorite mug. ✨ Our handcrafted tableware is designed for these simple, real-life moments. How do you start your day? #RigbyHome #EverydayElevated #MorningRituals"
• •Website Product Description (For a dinner plate set): "Meet your new everyday essential. Crafted with care in Portugal, each plate in our [Color Name] Dinner Set brings a touch of modern elegance to your table. Perfectly imperfect, just like life. Dishwasher safe, because real life is busy enough. #RigbyTable #ModernLiving #HandcraftedGoodness"
• •Email Newsletter Subject Line: "Bring a Little More Joy to Your Table (and a recipe inside!)"
• •Facebook Ad (Carousel showing different colored items being mixed and matched): "Your table, your rules. Mix, match, and create a look that’s authentically you with Rigby Home. Our modern, handcrafted pieces are made for real life and designed to inspire. Shop the collection and find your joy. #RigbyHome #Tableware #MixAndMatch #QualityCraftsmanship"
• •Pinterest Pin Description (Image: A beautifully set table for a casual dinner party): "Gatherings made beautiful (and easy!). Elevate your everyday entertaining with Rigby. Timeless design, handcrafted quality, made for making memories. #RigbyHome #EntertainingInStyle #ModernTable"