Brand Tone

Elegant and Luxurious, Heritage-Focused and Traditional, Confident and Authoritative, Evocative and Sensorial

Brand Values

• •Uncompromising Quality & Craftsmanship
• •Heritage & Authenticity
• •Timeless Luxury & Exclusivity
• •Pioneering Spirit (Historical)
• •Creation of Ambiance

Best Practices

• •Emphasize Heritage and Authenticity: Consistently reference the brand's founding year (1852 for perfumery, 1950s for the first scented candle), its French origins, and its status as the creator of the first scented candle. This reinforces legitimacy and tradition.
• •Use Elegant and Evocative Language: Employ sophisticated vocabulary and sensory details that speak to luxury, refinement, and the unique olfactory experience. Avoid slang, overly casual terms, or clichés that don't align with a high-end image.
• •Highlight Craftsmanship and Quality: Detail the handmade nature, the special wax formulation, the high fragrance concentration, and the meticulous care that goes into each candle. This justifies the premium positioning.
• •Tell Stories, Don't Just List Features: Narrate the history, the inspiration behind fragrances, or the lifestyle Rigaud embodies. Connect with customers on an emotional level rather than just a transactional one. The story of Jackie Kennedy is a powerful asset.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy is reflected in all brand communications, from the website to product packaging and any potential (even if limited) social media or retailer descriptions. Consistency builds trust and brand recognition.

Social Perception

Prestigious and High-End, Classic and Iconic, Superior Fragrance Experience, Investment in Luxury

Copy Examples

• •Headline: Rigaud Paris: The Original Scented Candle. An Icon of French Luxury Since 1852. Body: Experience the timeless elegance of Rigaud. Born from a Parisian perfumer's vision in 1852 and famed for creating the world's first scented candle, each Rigaud creation is a testament to exquisite French craftsmanship. Illuminate your world with a legacy of fragrance.
• •Product Focus (e.g., Cyprès): Cyprès: The Legendary Scent of Rigaud. Body: Discover Cyprès, the iconic fragrance that enchanted the White House. A harmonious blend of lavender, pine needles, and cedarwood, meticulously handcrafted in France. More than a candle, it's an enduring statement of refined taste.
• •Brand Story Snippet: A Tradition of Perfumed Artistry. Body: In the heart of Paris, over a century ago, Jean Baptiste Rigaud began a journey into scent. This passion culminated in the 1950s with the invention of the first scented candle – a revolutionary way to experience fine fragrance. Today, we continue this tradition, hand-pouring each candle to perfection.
• •Luxury Lifestyle Angle: Elevate Your Everyday with Rigaud's Enduring Scents. Body: Transform your home into a sanctuary of olfactory delight. Rigaud's patented soft wax and highly concentrated Grasse perfumes diffuse a fragrance of unparalleled intensity and longevity, creating an ambiance of pure sophistication that lingers beautifully.
• •Call to Action/Website: Explore the Heritage of French Scented Candle Making. Body: Visit rigaud-paris.com to discover our exclusive collections. Indulge in the art of fine French living, where every scent tells a story of luxury and timelessness.