Brand Tone

Modern & Stylish, Caring & Protective, Premium & Quality-Focused, Approachable & Community-Oriented, Innovative & Confident

Brand Values

• •Quality & Design Excellence
• •Animal Well-being & Safety
• •Modernity & Sneaker Culture
• •Customer Connection & Community
• •Giving Back
• •Authenticity & Transparency

Best Practices

• •Embrace "Sneaker Culture" Language (Moderately): Use terms like "kicks," "drops," "fresh," "style," and "hype" where appropriate, but ensure it remains accessible to a broader audience of caring dog owners. The tone is cool and modern, not exclusionary.
• •Balance Style with Substance: Always tie the stylish aspect back to the functional benefits of protection, quality materials, and dog comfort. It's fashion with a purpose.
• •Speak as a Fellow Dog Lover/Sneakerhead: The founders' story is central. Maintain a voice that is passionate, knowledgeable about both dog needs and sneaker design, and genuinely cares for the well-being and happiness of dogs.
• •Keep it Visually Driven and Upbeat: Mirror the energetic, positive, and stylish imagery of their social media. Use enthusiastic and positive language. Highlight the "joy" and "adventure" aspects of dog ownership.
• •Foster Community and Use Inclusive Language: Continue using terms like "RIFRUF Pack." Encourage user-generated content by asking questions and featuring customer dogs. The tone should be welcoming and build a sense of belonging around shared values of dog love and an appreciation for design.

Social Perception

Innovative and Unique, High Quality & Stylish, Functional & Protective, Aspirational, Caring, Responsive Customer Service

Copy Examples

• •Headline: Step Up Their Style. Protect Their Paws. Body: Your dog isn't just a pet, they're family. They deserve a sneaker that’s as thoughtfully designed and stylish as yours. RIFRUF: Real sneakers for your best friend. #RIFRUFPack #DogSneakers
• •Headline: Pavement-Proof. Style-Approved. Body: Hot streets? Rough trails? Don't let anything stop your adventures. RIFRUF dog sneakers offer premium protection with a street-smart look. Because comfort and cool should go paw-in-paw. #HypeDogs #UrbanPaws
• •Headline: More Than Just Dog Shoes. It's a RIFRUF Thing. Body: We’re obsessed with quality, inspired by sneaker culture, and dedicated to dogs. Join the RIFRUF pack and give your pup the vet-endorsed kicks they deserve. Built for the walk, designed for the spotlight. #RIFRUF #DogFashion
• •Headline: From Sidewalk to Catwalk (Dogwalk?). Body: Elevate your dog's everyday with RIFRUF. Our design-driven sneakers are crafted from premium materials because we believe if it's not good enough for you, it's not good enough for them. Unleash their inner hypebeast. #SneakerCultureForDogs #QualityKicks
• •Headline: Walk This Way. Worry-Free. Body: Every step matters. That’s why we created RIFRUF – the dog sneaker that combines superior paw protection with iconic style. Ready for anything the city (or the trail) throws their way. #DogWellbeing #RIFRUFStyle