Brand Tone

Authentic, Passionate, Dreamy, and Family-oriented

Brand Values

• •Family
• •Individuality/Self-Expression
• •Quality & Comfort
• •Authenticity
• •Passion

Best Practices

• •Showcase the founder's story and passion for music, design, and family to build trust and connection.
• •Emphasize the Australian-owned and designed aspect to appeal to local customers.
• •Highlight the quality and comfort of products, especially the bamboo wraps for babies.
• •Incorporate musical references and dreamy imagery into product descriptions and marketing materials.
• •Use storytelling to connect designs and collections to core values like music, dreams, and passion.

Social Perception

A brand that is seen as authentic, creative, family-friendly, and passionate about music and self-expression.

Copy Examples

• •"Riffs & Dreams: Inspired by good music and dreamy days with our little ones."
• •"Fuel your passions with our unique designs, made for the dreamer in you."
• •"Soft and cozy bamboo wraps, designed with love for your little rebels."
• •"Australian-owned and designed, bringing you quality and comfort with a touch of rock 'n' roll."
• •"Express your individuality with our music-inspired apparel and accessories."